The Forerunner Of The Electricity Supplier Wants To See What They Do Earlier Than You Think.

For luxury brands, the "electricity supplier" must be the most popular topic this year. Chanel, who once refused the electricity supplier, relaxed. Even Dior began to launch e-commerce services.

She works with Bergdorf Goodman, a well-known luxury department store in the US, to use holiday pop-up shoes stores (temporary shops) to test water suppliers. This is a good way to test the market, but Dior is not the first one to do so. There have been many pioneers a few years ago.

In March this year, Italy fashion brand Fendi Announced plans to launch an e-commerce website. At the initial stage, it will provide only 28 European countries with delivery services, but plans to deploy the delivery services of Japan and the United States later this year, or in early 2016. Fendi CEO Pietro Beccari said, "this is a kind of service you give to customers. According to the possibility of placing orders, we will have a 360 degree method."

In July, Fendi officially announced its own version of the US online shopping platform. Almost all products and even limited edition ready-made garments will appear on the Internet platform. But in another main brand of the brand, fur, Fendi is only going to try it hard. You can only see all kinds of Mao Mao and Mao Mao handbags on the official website. Pietro Beccari explains: "fur, customers still want to touch and touch with their hands."

Following the United States, Fendi also plans to open the Japanese version of the e-commerce platform before the end of the year, and regard Japan and the United States as two important markets as important as China.

If we say love 2013 Get an electric shock It's already an earlier time. Do you remember the official e-commerce platform of Ferragamo opened in 2012?

In September 2012, Fashion business The company announced that it had officially obtained official authorization from Salvatore Ferragamo Ferragamo, Italy's top luxury brand, and was formally launched in October of that year. This is the first luxury brand to deregulation of China's electricity supplier. After that, the team purchased the new products two times a year directly to the Italy Milan show and Florence headquarters. Since the cooperation between Ferragamo and Xiu Xiu Wang, sales have expanded from more than 30 cities with shops to more than 200 cities.

Although the price of Ferragamo is sold in sync with the physical store, the brand side has given the show to retain some special style discount with a longer term discount, exceeding the normal period of the two quarter discount season. Besides, in addition to the new products that are keeping pace with the new products in Europe every season, the styled brands will recover, leaving only some classic ones.

In early September of this year, Hermes has officially launched the new MANifeste digital platform for men's wear, which will cover the entire men's wear series. On this website, we can see products for men, including clothing series, shoes, leather products, necktie accessories and so on.

The website's design uses a playful tone and illustrations to disrupt men's serious daily life and create lists regularly. At the same time, visitors are also invited to explore the inventory and catalogues of Herm s's Hermes full range and diverse men's clothing items. Customers can directly purchase online.

In fact, as early as 2013, Hermes went into the business community, but it was not this time, but rather with the fashion bazaar. At the beginning of 2013, Hermes announced the launch of 6 online sales shoes, in collaboration with bazaar's e-commerce website ShopBazaar.com, which is the first "electric shock" outside Herman's official website to break the curse of "no net". The six shoes belong to the Hermes holiday series, which will not be listed until spring 2013.