Ralph Lauren Launches Smart Touch Screen Fitting Room Further

Ralph Lauren has been deeply interested in the field of digital technology. Not only has it launched the smart version of the Ricky package that will light up and recharge, but it has also developed a male smart shirt with PoloTech technology. Today, Ralph Lauren and Oak Labs jointly launch an interactive touchable mirror fitting room to enhance consumer shopping experience.

At present, many stores in Ralph Lauren have mobile sales terminals POS and RFID technology RFID coverage, Oak uses the company's existing RFID management system to operate. So far, the brand has used RFID technology for inventory accuracy and supply chain efficiency, but the link with the fitting room is the first customer experience using RFID technology.

"Interactive commerce" is the latest hot term in the retail industry, and Ralph Lauren today launched its Oak interactive dressing room at its flagship store in Fifth Avenue, reflecting the group's determination to enter the field. The Oak fitting room is an interactive touch mirror created by Oak Labs, a technology start-up company. It provides advanced technology for offline retail, and consumers can touch the mirror to request different sizes of corresponding products or seek assistance from the assistant.

Oak Labs co founder and Chief Executive Officer Healey Cypher It means that "all channels" are outdated. He prefers to use the word "interactive business" to describe this way. Oak is using technology to improve the shopping experience of store consumers. He explained: "interactive business is a real and extraordinary experience between consumers and brands, rather than" mobile phone sales "," e-commerce sales "or" physical store sales ".

For example, if a Polo shopper tried three pieces of goods in the Oak fitting room, bought one of them, then he could understand the rest of the products by linking text and order from the touchscreen desktop. This is not about each channel, but on the interactive approach of each contact point.

When using the Oak interactive dressing room, consumers can also translate content into five other languages, including Italian, Portuguese, Spanish, Mandarin and Japanese.

　　 Ralph Lauren Group global advertising, Marketing Management David and Lauren, executive vice president of corporate communications, said: "technology and human touch are both elements of Polo personality, and no matter whether our customers shop at stores or online, they will get seamless experience."

The group has purchased 16 Oak touchscreen mirrors, 8 of which are installed at the flagship store at Polo Fifth Avenue on fifty-fifth street, each with 4 Oak full touch screens in women's wear and men's wear. In addition, the group plans to install the remaining 8 mirrors in other Polo stores with better market performance next month. David Lauren said: "from the day of the opening of Polo flagship store in Fifth Avenue, we want it to be in touch with consumers at the emotional level and digitalization."

When using the Oak interactive dressing room, consumers can also translate content into five other languages, including Italian, Portuguese, Spanish, Mandarin and Japanese. This means that consumers can visit New York's content from Brazil and identify the content in Portuguese, so as to apply for additional single products in a touch mirror. It can also respond to their terminals in English, and the responses will be automatically translated into Portuguese.