Fans Should Be Online Department Stores, But Buyers Will Buy Them.

The C2C luxury trading platform OFashion fan orange announced that it had won the $5 million 400 thousand A round of investment from the five heaven world.

Positioned as a C2C fashion business, OFashion fans dominate the brand of light luxury goods, and buyers around the world can buy new luxury costumes and shoes for customers at the first time.

When the electricity supplier market is becoming more and more fractionated, Xiao Yu, founder of OFashion fan orange, sees that although the development of cross-border electric business in China is very hot, there are also some buying platforms such as foreign terminals and beautiful HIGO, but the market of light luxury goods is still a market to be developed.

Xiao Yu told reporters that the price of OFashion fans orange is around 1500 yuan, higher than that of foreign terminals, but it is lower than that of the early luxury electric providers such as temple library and Shang pin net. There are few commercial outlets in this price range.

Reporters have interviewed a fashion, See, although several fashion providers are concerned about light luxury goods, but there are still many differences: one fashion focuses on providing dress matching information, See focuses on the same picture search, while OFashion fan orange emphasizes the label of "fashion buyer".

Buyers of OFashion fans are very demanding. OFashion has a strict business screening system. Every buyer must verify passports, visas, ID cards, bank accounts, overseas addresses, Alipay and WeChat before entering OFashion, so as to ensure the authenticity of the buyers.

In addition, Xiao Yu also disclosed that OFashion fans orange implemented a capital guarantee trading system and a pre payment system. When the buyers settled in the platform, they would have to pay 30 thousand to 50 thousand of the deposit.

Compared with the minimum 1000 yuan margin of other platforms, the threshold of OFashion fan orange can scare off many counterfeit buyers.

As we all know, fashion products are shallow stocks, because the upgrading of fashion products is too fast. If there is a backlog of commodities, it will cause huge losses.

Xiao Yu believes that the C2C fashion commodity trading platform made by OFashion fans is also a global resource allocation for fashion products.

Europeans and Americans wear sizes different from Asians. Different styles of shoes, bags and so on will also be suitable for different people. OFashion fans can help Chinese consumers to buy foreign goods through buyers. They can make use of the difference between Chinese and European sizes and styles to optimize the allocation of foreign merchandise inventory, and also have certain advantages for foreign brands.

Unlike other cross border electricity providers, OFashion fans only wear clothing and footwear categories, and Xiao Yu believes that only in a more subdivision category can we make more outstanding achievements in cross-border e-commerce.

But OFashion fan orange is different. Every buyer on OFashion fans is a fashion expert.

From a conceptual point of view, buyer is the latest trend in fashion. It originated in Europe in the 60s of last century. Buyers must be at the forefront of fashion trends to understand industry standards and products.

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In comparison, the buyers of OFashion fans are closer to the original concept of "buyers".

In foreign countries, there are fashion electric Farfetch similar to OFashion fans orange, but Farfetch focuses more on buying shop, while OFashion fans emphasize the role of buyers.

Xiao Yu revealed.

Fan orange is very strict with buyers. To be a buyer of OFashion fans orange, it must have a good background. At present, buyers of OFashion fans have many fashion designers, luxury management MBA, fashion management professionals and fashion designers who have worked in top luxury department stores. Hundreds of professional fashion buyers have been signed in Europe and the United States. The entry of these high quality buyers to OFashion customers brings taste protection.

I have to admit that the demand of Chinese consumers in fashion is more complicated. They need not only fashion goods but also fashion quality.

Every buyer of OFashion fan orange is an opinion leader, using his own understanding of fashion to guide users to improve their understanding of fashion, so as to match better fashion products, rather than just build up the brand. After all, wearing a LV or Prada can not make people brighter.

China

There are two main points of pain in the purchase of light luxury goods: "can not buy" and "buy expensive".

"Buy out" is mainly manifested in two aspects: one is the SKU discrimination; consumers often do not buy the new products or best sellers in the country; one is the rise of foreign designer brands, but there is still no introduction of the corresponding brand goods in China.

"Buy expensive" mainly refers to the price discrimination in the domestic market of overseas goods, because many brands adopt discriminatory pricing strategies in different countries in the world, resulting in goods purchased by domestic consumers far higher than overseas prices.

Through OFashion fans, buyers can buy new products for foreign customers at the first time, and some buyers will also participate in the fashion brand ordering, which will speed up the trend of domestic fashion trends in foreign countries.

In terms of price, because of C2C's overseas direct mail paction, goods can only be mailed to Chinese consumers only by paying postal tax, which greatly reduces the price of goods.

However, because each buyer's brand is different, it is likely to cause confusion in the platform style.

OFashion fans orange also has its own countermeasures: strictly check the brand that can be settled in OFashion, and non checked brand buyers can not sell on the platform.

Through the co operation of brand restrictions and fashion editor and buyer, the tonality of the OFashion fans orange platform is molded.

In view of the trend of younger online shoppers and the penetration of e-commerce in China, more and more consumers are choosing to buy online luxury goods.

Xiao Yu said that the goal of OFashion fan orange is to make an online department store, so that online shoppers can think of OFashion fans for the first time when buying online luxury goods.

Xiao Yu also told reporters that after the current round of financing, OFashion fans orange will expand more overseas fashion buyers and brands, and build a perfect cross-border logistics and customs system, to attract more fashion retailers and e-commerce talents. In the future, it plans to develop more Ofashion fans orange value in terms of trade commissions, business advertising and supply chain finance.