Face And Face Should Help Offline Businesses To Fight Against Taobao'S Clothing Market.

Yesterday CEO in front of Yintai department store

Officially unveiled his new venture project "face face", which is based on social networking.

Zhou Minghai said that face-face is not a social software for C2C, but a tool to help businesses understand their users' small data on the B side.

Instead of Tencent, the challenge is to help offline businesses fight against Taobao.

According to He Yibing, in an ordinary shopping activity, there were 1047 people participating in the 3 day, and the customers paid for the fun. The conversion rate of coupon was 12.9%.

In the absence of face-to-face participation, the data is less than 1/10.

Face and face have been over a million profit in two months.

He said,

The shelves will help more B terminal products, and launch the "entertainment + social networking + electricity supplier" 2 mode.

"What we want to do is to build a live offline online offline service life service mode. The main scenario is that when users enter a shopping mall, movie theater, restaurant and other places, they can establish offline relationships through the face-to-face virtual social interaction with the surrounding people.

At the same time, we accumulate abundant user tags to lock the user's life circle.

"

Zhou Minghai said.

Face-face is known to provide a quasi APP integration platform for the current 25 million scenario businesses.

The pilot phase has accumulated 5 million users.

Hangzhou face-face network technology company was founded in 2013, before the intime department store CEO Zhou Minghai served as chairman of the board, Ma Yun's former partner, he Bing CEO, Yu Minhong is the face of the main investors.

The team now has more than 50 people. Recently, it is mainly through cooperation with shopping malls to promote products, and earn revenue through offline advertising, merchant drainage and commission.