Leisure Shoes, Wooden Forest: Innovation Is A Product With Unique Temperament.

The number of reporters interviewed by Chairman Lin Rongzhou was clearly counted by ten fingers, which is regarded as a special case in the Jinjiang area of the stone lions.

Starting from casual shoes and becoming a group company with more than a dozen subsidiaries,

"Good quality, products speak for themselves, customers wear comfortably, and good word of mouth is the best advertisement," says Russell founder Lin Rongzhou.

"Mu Lin Sen" enterprise's original intention is: one wood is towering, two woods become forest, Miki Narimori.

It only emphasizes one truth: every step of the business is done step by step, and a man must be steadfast. Only in this way can he make the enterprise stronger and bigger.

Today, the main business of the shoe industry group is still shoes products, from product lines, shoes, cloth shoes, and outdoor shoes.

Each product line has its own system, forming a healthy closed loop of ecology.

Based on this brand idea, he also expanded more than ten business areas: Commerce, logistics, Internet, finance, investment in new industries, art collections, etc.

Now Lin Rongzhou has more work and energy in coordinating and organizing the maximum utilization of resources between the various subsidiaries within the group, giving full decentralization and not letting go, integrating the subsidiary company with independent management power into a customer service system to promote the effect of 1+1>2.

The "quasi 60" businessman who has a set of theories on shoes and shoes says: "shoes are not fit for the feet. Only the wearer knows what kind of management system a company should adopt. Only the insiders know that the right ones are the best."

Enterprise technology center, "oxygen making zone" of the products of MLIN Sen.

"Chinese herbal medicine physiotherapy shoes", "massage soft sandals", "air cushion function shoes"...

With "health" as the enterprise's values, Mu Lin Sen, the products developed are often functional health shoes.

For shoemaking enterprises, R & D is an important part of "core competitiveness".

Set up an advanced R & D institution at the headquarters of the group, the technology center of Fujian Fusheng shoe industry Co., Ltd., introducing advanced 3D shoe making technology and automatic leather cutting machine, introducing the overall solution of shoe digitalization application, and controlling every link with digital design.

In terms of technical personnel, research methods and product technology content, especially leather technology, they are in the leading position in the domestic industry.

In July 2014, the Fujian economic and Information Commission released a report on the evaluation results of the provincial enterprise technology center, with an excellent evaluation of the enterprise technology center with a score of more than 85 points.

In the report, 320 enterprises in Fujian province were selected and 43 excellent enterprises were selected, and 86.5 of them were one of them.

The technological development and innovation ability of enterprises, the combination of scientific research and production, and the acceleration of industrialization of high technology are the secrets of the products.

Based on this,

The cost of R & D is also amazing. The research and development team of mllson's leisure shoes has reached more than 100 people, and its R & D institutions are located in Guangdong, Chengdu, Dongguan and Beijing.

It is consumers who have the final say to wear shoes well. They must communicate with consumers and understand the demand of consumers for the function of shoes.

Every area has different needs. We will also let designers collect these data and make good shoes for people in different regions.

The standard is: one good wear, two health.

Lin Rongzhou said.

"Healthy shoes are our ultimate pursuit. Next, we will launch our products in different categories.

Casual footwear will launch GPS smart positioning shoes, driver shoes, hypertension prevention function shoes; pregnant shoes will also be available in all categories; outdoor shoes are more innovative functional fabrics such as drainage, deodorization, sterilization, assist outdoor sports and other functional shoes.

Director of the planning department of Mu Lin Sen told reporters.

Let business partners earn money: the store is not worse than the electricity supplier.

In 2006, the brand value of "China famous trademark" was 5 billion 680 million yuan.

These years, no matter how the outside world is changing, he has always been moving at his own pace. The founder stressed that "slow work and meticulous work" is not impatient, not aggressive and inappropriate.

At present, there are more than 3000 physical stores under the line of the shoe line.

For the electricity supplier channel, Lin Rongzhou has his own consideration: "to do business is not to promote sales on the Internet blindly, but to have its own planning, otherwise it will hurt the economic benefits of joining affiliates."

"Use good quality to move consumers, so that partners can make money.

This is our goal. I dare say that since 2014, everyone is closing up, and our physical store business is better. This is the key reason. "

At this moment, Lin Rongzhou's eyes were more about the simple breath of a shoemaker and his brotherhood with his partners.

So we are exploring how to integrate online and offline markets.

Consider more is to pfer more profit points to the offline, and give a real sense of experience to consumers.

Of course, if there is a chance, Mu Lin Sen is also willing to build an official mall system: "in this respect, we have needs, but we need talents."