"Internet +": The Urgent Problems And Development Trend Of China'S Men'S Clothing Industry

At present, at home and abroad

The apparel industry is facing deep changes in the changing market.

China

The industry has also entered a period of deep adjustment. The old expansion mode has not adapted to the new normal, and the new industry growth point still needs to be explored or not completely released.

Digestion, adjustment, pformation and upgrading are the urgent problems for China's men's clothing industry.

In October 22nd, the China Men's clothing industry development trend Summit Forum was held during the nineteenth Ningbo international dress Festival. The leaders of the China clothing association, the heads of men's clothing enterprises everywhere, the local garment industry associations, the chamber of Commerce and the industrial cluster leaders gathered in Ningbo to discuss the development of China's men's clothing industry under the new trend.

How does China's men's clothing industry cope with the new situation, discover new thinking, open up new channels, and integrate

And other new topics, through continuous pformation, upgrading, adjustment and innovation, for men's clothing industry steady growth to inject new driving force and enhance power.

As one of the largest garment industry clusters in China, Ningbo is famous for its men's clothing, and has made the name of Ningbo's garment industry "Hong Bang tailors" earlier.

Ningbo has the largest brand of suits and shirts in the country, and its industrial advantages are still obvious.

Under the new situation, Ningbo men's clothing industry is also facing pformation and upgrading, facing the pformation from technology intensive to fashion oriented.

Hu Wangrong, Deputy Secretary General of the Ningbo Municipal People's government, said that the clothing industry is Ningbo's traditional dominant industry and pillar industry, and is also the leading industry in the whole country. Last year, the garment enterprises in Ningbo completed the total industrial output value of about 110000000000 yuan, and the export delivery value exceeded about forty billion yuan.

"The first suit, second suits, the first Western-style clothes shop, the first Western-style clothing vocational school, the first Western-style clothes theoretical works all relate to Ningbo, Ningbo has formed the complete industrial chain, has the solid industrial foundation and the industrial cluster superiority."

Chen Dapeng, executive vice president of China Apparel Association, said that under the new normal situation, the market growth slowed down, and the changes in the times, especially consumption changes, posed challenges to the Chinese clothing industry. How to change the traditional production, organization mode and value creation way through technological progress is the key to how to reconstruct the connection relationship between consumers and the market.

Chen Dapeng said that compared with international enterprises, Chinese clothing enterprises still have gaps in cultural creativity, marketing ideas and so on. In the future, we need to strengthen and catch up with our thinking creativity, design innovation and so on. This is also a very important issue in the next stage of industrial pformation and adjustment.

China is the largest menswear consuming country in the world. As of 2014, the size of men's clothing market has reached 900 billion yuan.

In 2014, the proportion of men's clothing sales accounted for 47% of the overall clothing sales market, and it is expected to reach 50% in the next few years.

According to Zhao Yabin, Secretary General of China Fashion Association Menswear Specialized Committee, with the popularity of Internet + popularization and the continuous promotion of O2O concept, men's clothing enterprises' pformation and upgrading actions are more focused on Internet + cross-border mergers and acquisitions and O2O mode.

Zhao Yabin said: "the Internet will not change the essence of men's clothing industry, and how to provide consumers with the best men's clothing products and services. This is the direction and future of men's clothing industry in China."

Jia Peng, deputy general manager of Han Du Yi house, believes that the Internet era will generate the first class Internet brand, and Han Du she has positioned the Internet fashion operation group. At present, it has completed the evolution stage from the single brand, multi brand and Internet fashion brand incubator platform, and will enter the 4 period of Internet fashion brand ecosystem next year.

As the founder, designer and promoter of the Internet industry, Qingdao red collar group creatively applies 3D printing logic thinking to the factory production practice, making the enterprise a digital large industry 3D printer, solving the contradiction between individuation and industrialization.

Mark Grahammak Graham, regional sales director of Helan HOLLAND&SHERRY group, believes that consumers need something different on a global scale.

This is especially true of China. Nothing can better illustrate this special moment than custom-made clothing has become a popular trend in China.

"We hope to improve and grow together with everyone in the customized industry and strive to become the best brand."