Children'S Clothing Market Is Becoming A Trend. The Threshold And Risk Of Traditional Garment Enterprises Should Be Considered.

For traditional clothing companies, children's clothing market has become the "blue ocean" of the industry.

According to incomplete statistics, there are more than 20 A share listed companies extending to the children's clothing market, including American Apparel,

Clothing, etc., to seize the children's wear market has become a trend.

Many companies aim at children's wear market.

"In the last few quarters, our

The growth is good, orders increased by more than 60% over the same period, and retail sales continued to grow by more than 30%.

In October 15th, the Moomoo children's clothing ordering conference of Mei Bang clothing company, the company official said.

The responsible person also said that children's clothing business is becoming a new highlight of American bond clothing. From 2013 to now, the company has more than 400 children's clothing stores and franchised companies, and the total number of children's clothing will exceed 1000 in the next 2 years.

Cai Minxu, deputy director of brand marketing and Promotion Department of American Apparel Internet business, said children's wear is

The group accounts for a small proportion, with annual sales of about 300 million yuan. With the expansion of the market, sales will reach 1 billion yuan in the next 2 years.

"Children's clothing market is small and fast growing, and the market space is still large."

Cai Minxu believes that the market capacity and competition pattern of domestic children's clothing is not yet set.

According to the latest data, the size of children's wear market in China exceeded 140 billion yuan in 2014, and many domestic listed companies played an important role in the children's clothing market.

Following the Semir clothing continues to overweight children's wear market in recent years, Lining, XTEP, Anta and other sports brands have begun to enter the children's market, La Natsu Bell, Jiangnan cloth, lady house and other women's clothing brands have launched the corresponding children's clothing brand.

In September last year, the group of 35.59 (2.04, 6.08%) announced the acquisition of the largest Korean infant clothing brand Akbar.

And the men's clothing industry's seven wolves also allegedly also have children's wear brand.

Demographic dividend leveraging market explosion

With the implementation of the "two child" policy, the number of new born babies in China will further increase.

The 2012~2015 children's wear industry report released by the National Bureau of statistics shows that the annual output growth rate of children's clothing industry can reach 25%~30%.

According to a garment industry analyst, the rapid expansion of children's wear market has benefited from changes in demographic dividend and consumption habits.

The baby boom, the second child policy loosening and consumption upgrading are driving the rapid development of China's infant industry.

With the expansion of children's clothing market, annual consumption per capita will also rise steadily.

"Now the 80 and 90 parents are more willing to spend a lot of money on their children."

An analyst who declined to be signed by state securities company said that at present, only the market share of Barbara children's clothing brand of Semir clothing is around 3%, and the market share of other clothing brands is relatively low. There will be room for expansion and explosion of children's clothing market in the future.

Whether the adult clothing market will bring a new growth point of performance? The above analysts said that children's clothing market has certain barriers to entry, compared with the adult clothing market, it requires higher quality and safety of fabrics, and more stringent inventory management requirements.

Adult clothing generally only has 3 sizes: large, medium and small, and children's clothing from 5 to 13 years old is too complicated to grasp.

The industry suggested that while promising the market prospect of children's clothing, the traditional garment enterprises should go forward with greater consideration of the threshold and risk.