Camel Outdoor Hand In Hand Fan Bingbing's Big Endorsement Against "Double 11"

For four consecutive years, it has won the "double 11" outdoor sales first. Gamel This year, we played the "star card". Camel general manager Wan Jingang announced recently, Fan Bingbing joined the camel star endorsement group, Han Han, Tong Dawei, Fan Bingbing three celebrity spokesmen will warm up for the upcoming "double 11" electricity supplier war, but it did not disclose the signing amount.

"At present, the domestic outdoor sports are still in the initial stage of development. The selection of big stars like Fan Bingbing will affect more people to understand outdoor and outdoor. Considering the consideration of brand audiences, camels and Han Han and Tong Dawei have attracted many female fans. This time, the choice of the goddess Fan Bingbing is very attractive to male fans. Wan Jin Gang said that the three superstars have great help to the camel entity and the electricity supplier. There are more than 3800 entity stores in the camels nationwide. The sinking effect of these celebrity endorsements has a qualitative improvement on the brand quality of the store. In terms of electricity providers, camels are more confident of the upcoming "double 11" business war.

Last year, "double 11", the clothing giant CAMEL camel fought with its men's shoes, women's shoes, outdoors and men's clothing, and finally won the title of 420 million yuan in sales. Clothing brand Champion. Camel's CAMEL camel outdoors won the outdoor category with a sales of 90 million 280 thousand yuan, and became the "double 11" outdoor first brand for four years in a row. In addition to developing the brand's own electricity business, camels have begun to expand the category and acquire the brand layout. It is understood that camels singled out clothing brands for almost all categories, including men's shoes, outdoors, men's wear, Women's Shoes And many other categories, in 2013 also bought the online women's clothing brand "bug Mi Zi." Mr Wan said that the future will form a strategic layout of multi category and multi brand, forming a collectivization and platform operation.