Guangdong Fashion Brews New Industry Gene

"Parade" ended, you know which weapon can change Guangdong. clothing Industry?

The 10 day Guangdong fashion came to a close on Sunday. At the closing ceremony awards ceremony, representatives of China and Guangdong top ten fashion designers, as well as teachers and future designers of Hongkong Fashion Institute, witnessed the nodal moment of China's clothing industry.

In the first half of this year, the clothing industry in Guangdong showed an overall trend of growth. But affected by the overall economy and the Internet, the garment industry in Guangdong and even the national garment industry are actively looking for new ways, new modes and new forms to achieve the transformation and upgrading of the industry.

According to the reporter, in the new era of Internet + transformation, the development trend of Guangdong garment industry is better than the national average level, and the overall adjustment is in the recovery stage, and the new industry gene is quietly brewing.

　　 Guangdong fashion week ended

Every year, the clothing week of Guangdong is a reviewing platform for a clothing magnate. During this period, a number of enterprises displayed their new products by displaying their own depth. These exhibitions have also become a barometer of this important industry objectively.

Starting from the first fashion week in Guangdong in 2002, fashion week in Guangdong has been a fashion culture event mainly focused on the release of clothing designers and clothing products. It is committed to creating a platform for information exchange in fashion industry. Since its inception, it has always adhered to market-oriented and commercialized operation. Today, China International Fashion Week and Shanghai fashion week have become one of the three most influential fashion week in China. Guangdong fashion week is concerned with two different places: it has come out of its own high-end, atmosphere and grounding gas, becoming the most fashionable fashion week in China, which is obviously different from that of the other two fashion week.

This year, China Clothing brand The argument in the first year is more and more accepted. There is a view that the designer's brand will grow rapidly in the next 10 years. At the same time, China's garment industry has changed quietly, and is gradually entering the development stage of "brand centered" to "design centered". Reporters learned from the clothing week of Guangdong that the power of costume design is receiving unprecedented attention. Resources from all sides began to converge with designers.

　　 Embrace the Internet

With the implementation of the strategy of "Internet +", the transformation and upgrading of traditional industries with the Internet has become the choice of more and more enterprises. This has also brought new entry points for cross-border cooperation in garment industry.

With the implementation of China's "Internet +" strategy, the traditional clothing industry has long been a labor-intensive and capital intensive industry. There are a series of problems such as low production level, serious homogenization of products, and low brand awareness, which can not satisfy consumers' demand for fashion, fashion, quality and customization. With the emergence of big data and intelligent manufacturing, it is possible to fully connect consumers. This also makes it imperative for the domestic garment industry to transform the Internet.

Zhou Shikang, Dean of Hongkong Fashion Institute, said that the transformation of traditional garment enterprises is imminent under the background of channel changes in the mobile Internet, overcapacity in industrial chain, consumption upgrading and consumption segmentation, as well as factors affecting the layout of Chinese market by international brands. At present, many traditional clothing enterprises are actively trying new models, such as O2O, R & D APP applications, cross-border mergers and acquisitions, intelligent hardware and other "Internet +" innovative ways to seek new growth points.

However, in the era of "Internet +", the transformation and upgrading of traditional garment enterprises are not smooth. Zhou Shikang pointed out that the traditional mass production mode of garment enterprises has appeared some problems of "acclimatization" after entering the e-commerce ecosystem, such as the lack of accurate consumer demand capture capabilities, and the lack of rapid refurbishment of clothing styles. If garment enterprises go further in the electronic business platform and achieve real transformation and upgrading, we must strengthen the training of highly skilled and high-quality talents.

China Clothing industry After experiencing rapid development, it has entered a period of intense transformation and upgrading. Transformational development needs strong leadership and innovation.