Putian Double Chi Sports Brand First Attempts To Develop Smart Shoes

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In the past 24 years, the double Chi Industrial Limited by Share Ltd has caught up with a fashion. In August, the three smart shoes under the double banner participated in the Taobao crowd raising activities, the first "eating crab" in the shoe city of Putian.

At present, all the three smart shoe chips have been split up, and the support rate is over 100%.

The success of the chips has won a good start for pformation and upgrading.

Three smart shoes, Taobao test water crowd raising

Founded in 1991, Shuang Chi Industrial Limited by Share Ltd plays an important role in the footwear industry of Putian.

Chen Wenbiao, chairman of the Putian footwear industry association, has thousands of employees. In 2014, he produced more than 11 million pairs of shoes, which is called a "giant ship" of the shoe industry.

Today, in the tide of Internet economy, the shoe industry "big ship" has the initiative to turn around, pformation and upgrading plan.

Chen Wenbiao believes that the operation of enterprises is constantly upgrading process.

It is not only an enterprise's own needs, but also thousands of employees. "If you don't take the initiative to pform in time, it will be very difficult for the enterprise to survive in 5 years."

It is a new heading for the "big ship" to put the functional shoes, such as sports, outdoors, old people, children and so on, into intelligent genes.

To this end, double Chi set up a Intelligent Company, set up R & D centers in Fuzhou and Shenzhen, and hired young people to form a technical team. By skillfully integrating App, chips and shoes, a pair of smart shoes can be pformed from the idea into a sample.

The main innovative double smart shoes will no longer be ordered as new products, but choose Taobao chips.

This year, during the 6 / 18chr (34) period, the Intelligent Company and Taobao signed a strategic cooperation agreement.

More than 40 days later, the company's flying smart shoes, multi-step intelligent maternity health shoes, and butterfly intelligent running shoes participated in Taobao's crowd raising activities, of which the first two were raised for 20 days, and the other 30 days.

In the first attempt, what is the result of the first attempt? The reporter saw Taobao's public auction page's smart shoe column to see that a total of 12 smart shoes participated in the crowd raising, ranking according to the number of support. The first, second, and fourth positions of the gate, butterfly and multi-step three shoes were 105%, 103% and 102% respectively.

"Although this is just a test of water, the enthusiasm of consumers gives us confidence in smart shoes."

Double Chi Intelligent Company responsible person said.

Offline sales outlets, simultaneous upgrading

In the past, when shoes were sold and consumers paid the bills, the paction ended.

Now, when consumers receive smart shoes, the service is just beginning. "

Chen Wenbiao said.

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At present, the dual smart App has been developed and optimized, and consumers need to download App before buying the pair of smart shoes, so that shoes can have the functions of danger alarm, movement record, health management and so on.

"With the huge increase in the sale of smart shoes, App will have a large number of users, and therefore has the potential of cross industry cooperation, and it will have broad space for development."

Chen Wenbiao said that at that time, the Intelligent Company would be a pure Internet company rather than a pure Internet company.

The network department, the electricity supplier department.

This intelligent thinking has begun to pplant and input in the stores under the double speed line.

Liang shoes is a channel brand created by Shuang Chi. It is preparing to upgrade to a one-stop family life museum with experience, sales and service.

"We can enable consumers to solve the pain problem of shoes that are not allowed to be tried on the Internet when they are in a relaxed experience."

Cheng Libo, assistant director of double Chi, said that every shoe store will install 3D scan and foot induction device. After the consumer completes the scan, the shoe code, foot type and other data will enter the double large database and generate personal exclusive ID.

When shoes are automatically matched, precise data is used to select the best fit shoes for consumers and enjoy customized service.

At the end of July, at the Shanghai International Exhibition of mother and child, Liang shoes and Shuang Chi smart jointly unveiled the functional shoes of pregnant women's health shoes and children's anti throwing shoes to the exhibitors. When they entered the shoe store of good shoes, they came to the paternity style and family life breath; at the end of August, the good shoes were launched to disinfect the customers' shoes.

Cheng Libo said that good shoes is no longer a simple sales shop, but a place for family care. It can choose comfortable shoes and provide a guarantee for the safety and health of the elderly, pregnant women and children.