Wanda And Suning Will Be Weaving A Luxurious Lineup Of Business Cooperation.

The cooperation between Suning and Wanda did not involve capital level. Business cooperation did not tie the interests of shareholders to "blood is thicker than water".

Second, in essence, Suning became the tenant of Wanda, and Wang Jianlin became Zhang Jindong's "Charter Public".

The industry believes that the two sides' cooperation is the latest case of the "strong combination" trend of China's private enterprises in the past two years.

In fact,

Cooperation with Wanda was not achieved overnight, and the negotiation process lasted for two months.

In July 6th, Zhang Jindong led a delegation to visit Wanda headquarters and had face-to-face exchanges with Wang Jianlin.

In August 10th, Wang Jianlin also appeared at Suning headquarters in Nanjing to attend the Zijin summit sponsored by Suning to assist the local government.

Wang Jianlin revealed in his speech that he was working with

Discuss cooperation.

In August 27th,

Qu Dejun, director of real estate and CEO of the company, revealed at the company's performance meeting that he was in normal progress with Suning's regional cooperation suning.com cloud store in Wanda Department store.

As we all know, in August 2014, Wanda and China Internet giant Tencent and Baidu announced strategic cooperation to jointly invest in the development of e-commerce platform.

In August 10th of this year, Alibaba announced its strategic investment in Suning as its second largest shareholder, and the close cooperation between the two sides has just begun.

Now, Wanda and Suning come together, indirectly bringing together the three Internet giants of BAT. The inextricable network of relationships will weave the most luxurious lineup of business cooperation.

Another source said that Ali and Suning are strategic mutual investment relations, and there are many possibilities for cooperation between the two sides.

Therefore, the future does not exclude the cooperation between Suning and Ali, and even the possibility of O2O landing by Suning in Wanda's cloud store.

Related links:

The storefront of Suning line was also affected by the impact of the Internet.

At the end of 2014, Suning had a total of 1696 stores, and it reduced to 1637 in the second quarter of 2015 (1584 of which were chain stores), and the number of stores in Suning before 2014 was more than 1700.

Tiger sniffing once pointed out that Suning stores have been steadily decreasing, mainly because the rent growth of the second tier cities has brought pressure on business, and the newly opened storefront mainly comes from 35 line cities, which is known as "channel sink".

According to Wanda Commercial mid-term report in 2015, Wanda currently can rent a total area of 121 thousand square meters, according to urban grade distribution (with Wanda total building area distribution basically the same): first tier cities 10.5%; two city 39.8%; three cities 49.7%.

Therefore, Suning's "channel sinking" is consistent with Wanda's rent distribution.

But Suning has a "legacy" problem in the stores of a second tier city -- how to improve efficiency?

Suning wants to improve the efficiency of a second tier city storefront. Expansion is not their main theme, nor does it meet the benefit cost control.

The stores that cut costs will be moved to Wanda Plaza. Therefore, in the second tier cities, Suning stores will be able to see this phenomenon.