Garment Enterprises Seek Breakthroughs: Optimize Terminal Development Business

Facing the plight of internal and external factors, China has been in recent years.

Companies are starting to seek breakthroughs.

The cross-border investment in the company's surging performance is a common attempt.

In Wang Zhuo's view, capital is the foundation of market competition no matter what the line is.

Such investment opportunities will help to increase their economic strength and provide financial support for the innovation and pformation of the main garment industry.

After relying on diversified investments to stabilize profits, more and more enterprises are aware of the disadvantages of franchised stores.

In the first half of the annual report,

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International and so on, "channel terminal optimization" as one of the reasons for promoting performance growth.

At present, there are mainly two ways to optimize the terminal: first, close down poor stores and support quality stores.

Wang Zhuo said that by adjusting, the goods in the quality stores stay shorter, faster turnover, the output of the unit area has been improved, "the faster the rotation of goods in stores, the higher the sales volume naturally."

Another way to optimize the terminal is more thorough, that is, changing franchised stores to direct stores.

According to Yu Xiangpin, there are already some enterprises that buy better locations and businesses as direct outlets, but franchises still account for a large proportion.

Moreover, after being pformed into a direct store, it is necessary to respond quickly to market changes, and also to reform from design to production to pportation.

It is understood that the fastest reaction period of the domestic garment industry is one month, and many foreign countries.

It only takes a week.

Yu Xiangpin bluntly said that for many garment enterprises, the biggest role of online channels is selling inventory.

In order to get out of the predicament, the domestic garment industry must fundamentally change the franchised store mode and really connect with the market.

Xiao Lan said that compared with previous inputs and publicity, the key to successful pformation of garment enterprises is to control cost effectively and effectively, and to enhance consumer's brand consumption cohesion.

In the saturated market, it is also the choice of garment enterprises to find subdivision industries.

Hai Lan family, which has high cost performance, is attacking the low-end market of men's clothing. Semir has attributed the rapid development of children's clothing business to an important reason for its growth.

In addition, some enterprises have extended their business to online. They have invested in Guangzhou Hui Mei Garments Co., Ltd., which is famous for its brand names such as Yin man and Chu language.

American Apparel has launched the fashion brand APP, and AOKANG international has increased sales through online group buying.

It is worth noting that although the development of the electricity supplier channel is regarded as a new growth point of the performance, the listed companies' report does not clearly mention the profit of the electronic business platform in their total profits.