Messi'S Exclusive Strategic Cooperation Agreement With Alibaba Is Finalized In 3 Months.

Alibaba group and Messi, department store, the top US Department store retailer jointly announced that the two sides have formally reached long-term exclusive strategic cooperation.

According to the briefing, Messi stores will enter Tmall international in the second half of 2015. The latter will be the first and only third party to enter the Chinese market by Messi.

Platform.

After the two sides have reached a strategic cooperation, they will conduct all-round cooperation in the future with complementary advantages, complementary global supply chains, big data and full channel integration, effectively helping Messi stores open up the Chinese market and share the 367 million active consumers of Alibaba's retail platform.

Ali, Messi department store

In the new quarterly earnings report released today, Messi stores settled in Tmall international and reached a long-term strategic partnership with Alibaba as the core layout of China's strategy.

Meanwhile, Messi's department also announced that it would set up a joint venture with Li Feng Group to better support the overall development strategy of Messi's department store in China.

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Zhang Yong, CEO of Alibaba group, said: "it is a great honor to welcome and witness the long term exclusive strategic cooperation between the department store of the United States and Messi, a high-end department store retailer.

In 2015, the Alibaba group was fully globalized. Ali, relying on the e-commerce ecosystem accumulated over the past years, is building a data driven e-commerce service ecosystem platform. It believes that it will effectively enhance the capacity of Messi general store to develop the Chinese market.

At the same time, Messi department store will greatly expand Tmall international in clothing, accessories, beauty, mother and baby and other categories.

And commodity richness.

I believe that with Tmall International's effective collaboration with ALI ecosystem, we can better serve Messi department store, and effectively enhance the overall ability of Alibaba ecosystem to continue to serve key customers. At the same time, we will attract more overseas brands to join.

Messi Lundgren, chairman of CEO and chairman of the Department of general merchandise, said: "through continuous attention to the Chinese market, we have seen the great potential of e-commerce and online retailing in the Chinese market. Messi's department store is not only a traditional high-end department store with high reputation, but also a pioneer of the industry that has been committed to the integration of all channels. This is also one of the key reasons that we chose to enter the Chinese market through Tmall international." "Terry"

What we value is Alibaba in China.

As the preferred partner in the field, as our preferred partner, Alibaba can help Messi store serve Chinese consumers and even global consumers, and effectively enhance our overseas market performance.

The strategic cooperation agreement is finalized in three months.

On the one hand, it is known as the "world store". It was founded in 1858 and has the history of more than 150 years. It is one of the oldest department stores in the United States. It is one of the largest Internet Co in the world, which has been established successfully for 16 years, and has been the largest IPO market in the United States. The long term exclusive strategic cooperation between Messi department store and Alibaba has been completed at one go, and it will be completed at lightning speed within three months.

The two sides are highly committed to the general direction of the integration of traditional retail and the Internet and share the vision. This is the core factor that urges the two sides to join hands.

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Messi is one of the leading department stores in the United States and its headquarters is in Cincinnati, the United States.

According to the 2014 earnings report, Messi department store has annual sales of $28 billion 105 million, including Macy 's, Bloomingdale' s, Bloomingdale 's Outlet and Bluemercury. It has 885 stores in Columbia, Guam, Puerto Rico, and 45 states in the United States. At the same time, it also operates macys.com, bloomingdales.com, bluemercury.com and other official website platforms.

Among them, Messi's department store in three places of New York, Chicago and San Francisco has always been a popular target of Chinese shopping in the US.

Messi Lundgren CEO and chairman of the board of directors, Terry Lundgren, also pointed out: "we can better serve the Chinese consumers through the Tmall international cross-border electricity supplier mode to enter the Chinese market quickly.

With the help of Alibaba's big data and cloud computing, Messi's department stores can effectively assess and predict the market situation, and predict future feasible global market strategies. Relying on the Alibaba ecosystem to enter the Chinese market is a wise move for Messi's department store.

Ali globalization strategy continues to deepen

Prior to that, in October 2014, the second largest retail Costco of the United States reached exclusive strategic cooperation with Alibaba, and entered Tmall international to open the Chinese market quickly.

The success of Costco's joint Alibaba has attracted a lot of attention from the US retail industry, and has led to the continuing boom of European and American retailers in Tmall international.

With the continuous deepening of Alibaba's globalization strategy, for example, today, cat and Tmall international have introduced more than 160 top American brands including Messi, Costco, Amazon, apple and Pfizer, and have reached exclusive strategic cooperation with more than 20 of them.

In addition, the US NBA superstar Kobe and the National Sports University Association (NCAA) announced a multi-level cooperation with the Alibaba in the first half of 2015. The cooperation and extended business plan of the Hollywood actress's own brand with Tmall international, represented by Jessica Alba, is also being promoted.

In June 24, 2015, with the testimony of the ambassadors of the 20 countries, Tmall International announced that the 11 national pavilions, including the US Pavilion, were on the same line.

Alibaba has been playing the most active role in the interaction between Chinese and American business circles.

In June 2015, Ma Yun, chairman of Alibaba's board of directors and CEO Zhang Yong of Alibaba group, visited the United States in succession, and continued to interact with hundreds of business leaders in the United States.

Then, on the 4 th day of August, Alibaba group announced that Mike Evans, the former vice chairman of Goldman Sachs, formally joined as the president and executive director of Alibaba group. Bethune, who will be responsible for the global business of Ali group, initially focused on the continued cooperation between the world's key brands, retailers, product manufacturers and Alibaba, thereby promoting the entry of well-known enterprises.

Its Tmall international and other retail platforms.