Cross Border Electricity Supplier Experience Shops Get Together In Guangzhou, Internet Plus, There Are Growing Pains.

This year, cross-border electric business has become a hot spot in Guangzhou's business.

Following the opening of the new Pearl River new experience store and the Nansha hyacinth cross border direct shopping experience center, the Panyu cross border merchandise direct purchase experience center will also open in October.

A number of cross border e-commerce experience shop executives said that they are optimistic about the market prospect and development potential of this new business format and hope to take advantage of the relevant policies to occupy the market ahead of time.

The contrast with the rapid growth of cross-border e-commerce experience shops is that many experience shops are not popular enough and the turnover is very limited.

The cross-border electricity supplier experience project is still in the exploratory stage, and there are many problems such as insufficient products, insufficient price advantages and immature logistics distribution.

Huang Wenjie, chairman of Guangzhou Chu Rui commercial company, pointed out that the cross border electricity supplier is facing the dilemma of becoming a gimmick and staying in the concept.

Phenomenon 1

Shop together

There are more than a dozen experiential shops this year.

Important pformation direction of traditional businesses

At the same time, cross-border stores under the line of physical stores are also expanding.

In the current downturn in retail sales, cross-border electricity providers are seen as one of the important directions of traditional business pformation. Online merchants also need to get through the offline channels to expand sales.

Li Yuan, director of Li Yuan real estate, said Li Yuan Xintiandi was mainly middle class consumer groups. The latter had a high demand for imported goods, and the introduction of cross-border electricity providers could better meet the needs of consumers.

In Huang Wenjie's view, offline stores help to develop cross border sales channels.

On the one hand, there are different customers on line. Secondly, consumers have the demand of "seeing for real". For example, some jewellery, luxury brands and other high-end products, online shopping under the entity shop is more reassuring, it will also promote online repeat purchase.

Online and offline can complement each other and form the "1+1>2" effect.

According to the reporter's incomplete statistics, there are more than ten shops in the cross-border business line that Guangzhou has opened or will soon open, including the Nansha hyacinth cross border commodity direct purchase experience center, the US Yue preferred Pearl River New Town store, the modern department store's 6 experience stores, the Guang hundred hundred cross border purchase 3 experience stores, and the upcoming Panyu cross-border commodity direct purchase experience center.

Among them, Panyu cross border commodity direct purchase experience center is located in Liyuan Xintiandi, with a scale of 15 thousand square meters, which is the largest experience item in Guangzhou at present.

In addition to regular imports, there are also LV, CK and other major brands, as well as Hongkong jewelry, and also added the concept of national pavilion and featured DIY.

Why cross border electricity suppliers are getting more and more popular? Many cross-border e-commerce providers told reporters that this is due to the increasing scale of cross-border consumer market in China.

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On August 14th, Cai Zhaolin, vice mayor of Guangzhou, mentioned in Guangzhou's 2015 mid year business working conference that in January to July, the number of cross-border electricity suppliers and imports exceeded 3 billion yuan, ranking first in the national pilot cities.

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity suppliers to China's import and export trade will increase to 20%, and the annual growth rate will exceed 30%.

Phenomenon 2

Serious homogenization

Those brands are sold and sold.

Later, they intended to compete in differentiation.

Huang Wenjie believes that cross-border electricity supplier is an upgraded version of the international purchasing agency. Its essence is to eliminate the multiple agency distribution links, and at the same time get tariff preferences so that domestic consumption can be synchronized with the international market.

Businesses that are unable to provide customers with abundant cross-border goods, affordable cross border prices and convenient distribution services are hard to succeed.

Some "back up" businesses have begun to face the issue of homogenization and intend to compete differently.

He ran told the new express reporter that the Panyu cross border commodity direct purchase experience center will introduce LV, CK and other big brands and Hongkong brand jewelry to meet consumers' differentiated shopping needs.

He said, LV will enter two forms of cross border and duty paid, the price is cheaper than domestic counters, and some products are better than Hong Kong and Macao.

With the cross-border electronic commerce line, the more and more entities store, the problem of homogenization is beginning to emerge.

Some business experts believe that although cross-border electricity providers are hot now, they are likely to be "virtual fires".

Reporters visited the city's cross border e-commerce experience shop found that the most sold are milk powder, diapers, snacks and red wine.

Among them, the main brands of milk powder are love, beauty, beef and beauty. Diaper brands are mainly Japanese Kao and Wang, while skin care products are no more than Shiseido's facial cleanser and my beauty diary mask.

According to the data, more than 9 of the products sold by Hai Tao are 60% of milk powder and diapers.

Many customers told reporters that many online sales of cosmetics and health care products did not appear offline stores.

Ms. Lin has been looking forward to buying cross-border luxury goods, but the current offline experience shop can not find the right one.

And public information shows that the Nansha (Austrian garden) cross border commodity exhibition and trading center, which will open next month, will provide goods similar to the existing cross-border e-commerce entities.

Industry experts believe that the problem of homogenization has been highlighted, and Nansha, Austrian garden, which already has cross border commodity direct purchase experience center, may not be able to get a share.

Phenomenon 3

Applause is not a big draw.

There is nothing to buy, easy to break, and difficult to attract customers.

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Last weekend, reporters in the modern department store Top Shop cross-border business line experience area, Mei Yue preferred Pearl River New Town store and so on.

At present, most

Experience shops are paying for their money.

Public data show that the 3 day holiday of the May 1 Golden Week this year, sales of cross-border e-commerce experience shops opened just over 35 yuan, accounting for only 0.6% of the total sales.

Excluding the experience of the experience shop for a few days, the contribution of cross-border electricity providers to department stores is still very limited.

For the problem of attracting customers, Mr. Yang, a cross border e-commerce entity, thinks that the main reason is that there are few kinds of goods, and the situation often breaks out, which has a great impact on customers' shopping experience.

The sale of powdered milk and food can be stabilized by the whole cabinet in the bonded warehouse, but the supply of other products is not so stable, and it can not be replenishment in time, so the word "sold out" is often seen.

A department store official revealed that at present, many policies support the development of cross-border electricity providers. This format is still in the stage of accumulating customers. The company has prepared a psychological preparation for losing money for a long time in the development of cross-border electricity providers, hoping to get a slice of it.

Luo Jianji, deputy general manager of modern department stores, also admitted that he was optimistic about the market potential of cross-border electricity providers. Although he had limited commodity varieties, he believed that with the development of the market, he believed that

With the increasing number of cross-border commodities, the category of cross-border commodities will also be enriched.

How do consumers see it? Tucao is also a lot.

A

Some prices have no advantage compared with ordinary shopping malls.

Price advantage is the biggest advantage of cross border e-commerce experience shop, but some consumers reflect that some products are not cheaper than ordinary shopping malls.

New express reporter found that some of the experience shop Thailand big brother peanut beans, Starbucks glass canned Star Ice music is not cheaper than supermarkets.

Miss ho bought an three yuan (900g) of Wyeth's formula milk powder at an experience store at a price of 359 yuan, but later it was found at Yong Wang supermarket that it only cost 328 yuan.

She also found that some of the products of Hai Tao's website were lower than those of experiential stores.

Li Xuefei, director of the Electronic Commerce Department of Guangdong Provincial Department of Commerce, said that the reference system of online sea price is different from that of cross border electricity supplier. The price level can not be generalized. "Through customs procedures, business establishments are identified by customs, which is a regular cross-border e-commerce entity store, and other forms are not very different from those of general physical stores, so prices will not be more favorable."

B

Cross border e-commerce experience shop may also have fake goods

Informed sources told reporters that some counterfeit manufacturers disguised as overseas commodity foundry factory entered the sea platform, and then appeared in cross-border e-commerce experience shop.

"Some businesses may choose fake manufacturers in order to reduce the cost of purchase, and some businesses do not know.

Consumers are even more difficult to tell.

C

The proportion of cross border commodities in many experience shops is only 2.

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At present, the proportion of cross border commodities and duty paid commodities in Nansha cross border direct purchase experience center is 1:9. The cross border commodity direct purchase experience center of Panyu has increased the proportion of cross-border commodities to 2. The cross border commodity ratio of Guangzhou 100 department store cross-border cross-border e-commerce experience shop is 2.

Modern department stores set up cross-border e-commerce experience stores and Mei Yue preferred experience stores, the proportion of cross-border commodities can reach 4, but mostly based on pictures, and there is no physical display.

People familiar with the matter say that enriching cross-border goods requires a process. If released at once, there will be a serious impact on many domestic businesses.

Li Xuefei pointed out that cosmetics, health products, customs inspection and quarantine are relatively strict, and the market entry conditions are relatively harsh, and the postal tax of these commodities is quite different from that of the state.

Wu Jun, director of the provincial port office and deputy director of the Provincial Department of Commerce, said that some policies are being explored and formulated to help enrich the types of imported goods.

D

Purchase of identity cards for cross-border goods

In addition, cross border electricity supplier experience shop still has problems in payment process, which is hard to be accepted by customers.

In addition to the dutiable products can be purchased directly, the purchase of cross border goods requires registration of identity cards and payment by credit card.

Ms. Lin believes that such payment is still more troublesome to consumers, which is even harder for some elderly people.

Mr. Song, director of the Nansha cross border commodity direct purchase experience center, told reporters that the biggest problem ever encountered since the opening of the store was consumer acceptance.

"When some customers buy cross-border goods, they feel unsafe and worry about indirect disclosure of personal information because they need to provide identity cards."

He hoped that the government could help change the concept of consumers, popularize the purchase process, and tell customers to provide ID cards as a necessary process for policy stipulates, rather than a business compulsion.

E

The arrival time is longer than overseas purchasing.

According to customs related policies, cross boundary goods can not be mentioned and must be delivered to the doorway by express delivery.

Although many businesses promise to deliver home within 1-3 days, it is not easy to implement it.

Earlier, consumers said that they bought new zealand syrup from a cross-border e-commerce entity store, and it took more than a month from the order to get the goods, which took longer than the purchase.

A cross border e-commerce entity store clerk told reporters that customers purchase cross-border goods, online processing orders need 2 days, customs through the "three single touch" to verify the order takes 2 days, after the completion of these procedures, goods can only be issued from the bonded area.

It will take at least 5 days to get the goods.

In addition, some of the cross border goods are not stocked in the bonded area, and the time needed will be longer.

Forefront

Early next month is expected to introduce cross-border e-commerce support policies

According to Li Xuefei, according to the requirements of the provincial government, the provincial commerce department is stepping up the development of corresponding business according to the business needs and characteristics of different enterprises.

And delineate specific support for the end area.

"Sooner or later, it will be announced at the end of August or early September, when all enterprises in the province are invited to declare."