Messi Department Store: Tmall Shop Sells Products Yet To Be Determined

In the United States, Messi and department stores are popular shopping destinations for tourists and Chinese Americans.

For the future plan in China, the company expects to reach about US $50 million in sales through China in 2016.

Before further planning in China, the company will test and hope to learn from this initial e-commerce pilot project.

For those products that will be sold in the Chinese market, J Lou Zus Ki said that the classification of Tmall's products in Tmall international will be the "sub category" of the products sold by Messi's official website.

But it is not yet decided which products will be sold and the price has not yet been determined.

In the second financial quarterly report, Messi's department store said it will be in Tmall international.

According to the information released by Messi department store, it will set up an independent joint venture with Feng Feng Retail Group Co., Ltd. of Hongkong enterprise. Through the joint venture, the joint venture will start selling products at Tmall international, Alibaba group, by the end of this year, and enter into the cross-border e-commerce mode.

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However, Forbes, the famous American financial magazine, commented on the theme of "declining Messi stores to seek comfort in China's electricity providers". Messi's "slow action" into China reflects the company's extremely conservative attitude towards overseas expansion.

Now the move is more like a "Public Relations Act" designed to shift the outside world from the decline in local performance.

The move of the US retail giant to China is seeking comfort from its local sales decline.

In this regard, Reuters quoted the holding of shares of Messi department store.

Manager Ken Moffet said that China's entry into China is not a must for Messi's department store.

But compared to the physical store, the virtual store mode may bring less risk to Messi.

Virtual stores have become a more willing route for US retailers to enter the Chinese market cheaply.

Reported that many companies, including best buy, set up shop in China after the final failure to choose to leave the Chinese market.

Forbes pointed out that Messi store took a "cautious and cautious" move in 2012 when it entered China's electricity supplier. It invested $15 million in a company called VIPStore and allowed to sell some private brands of Messi department store on the Omei.com website.

However, after the Jiapin network, it experienced a wave of layoffs and bankruptcies, and gradually fell to the two or three tier tier of China's electricity supplier industry.

Jim Sluzuski, senior vice president of the US headquarters, said in a late reporter's interview that the joint venture's statement on selling products through electricity suppliers in China has nothing to do with the company's recent earnings report.

J Lou Zus Ki said that Messi has studied the Chinese market for several years, especially in last year's cooperation with Feng's retail, and set up a joint venture in Hongkong.

On the same day, it was a coincidence to announce that Tmall and the company announced the second quarter earnings.