Italian Fashion Brand Fula Joined Hands With Shiyide To Optimize Retail Management Process

　　 Furla A centralized database is needed to manage its retail and commodity planning, and must be synchronized with store management, customer membership system and local tax processes. These are all to support its requirements of increasing sales in stores around the world.

Therefore, Fura needs a strong and sustainable global technology partner, as well as a comprehensive and thoughtful set of innovative retail solutions. After carefully studying the feasible solutions in the market, Fura locked Yourcegid Retail Y2. This set of O2O solutions can help retail brands to manage the retail business and customer situation of each channel in real time - which is crucial for customers in today's interconnected retail industry. Fula's project implementation mainly covers two areas: store management and member management.

"On fashion In the retail industry, whether it is luxury or exclusive service, understanding customers and establishing deep relationships with them is the key. The adoption of data systems can help us centrally manage all stores around the world, taking into account the differences between different regions, which has effectively improved our store shopping experience. This unparalleled global service has gradually become one of our commitments to customers. " Eraldo Poletto, CEO of Fura, said.

All this became possible after the installation of the centralized and cloud supported Yourcegid Retail Y2 database, which provided the brand with accurate data on sales, inventory and customers, truly realized the "Clienteling" customer-centric strategy, and improved and supported the brand's future strategic decisions.

Because the system is simple and easy to use, and can support different processes and needs in different regions, Yourcegid Retail Y2 retail solution can help Fura's international development. These factors are the key to the brand's international development. With the help of Cegid, Fura has made great achievements.

Value added services and solution advantages

Now, Fura believes that the Cegid retail solution can well meet its needs for store management, member management, commodity and inventory management. With cloud technology services, Fura can enjoy the best advantages of the system through communication with the central server without the need for internal infrastructure, and reduce hardware and maintenance costs.

In addition, the Yourcegid Retail Y2 solution can be applied to different countries (supporting multi language, multi country tax regulations, multiple credit card payment methods, etc.), so the system can meet the specific retail processes and local needs of each region.

"No matter where customers are in the world, we need to set up four servers around the world to ensure the real-time update and exchange of inventory and sales data," said Fura CEO Eraldo Poletto He said, "With Yourcegid Retail Y2, we can manage all retail channels - stores, franchise stores and outlets - and only need a set of systems to provide customers with a uniform shopping experience."