Ali, Jingdong: Different Path Choices

The impact of the traditional electricity supplier on the line is initially reflected in the department stores, such as the impact of Jingdong on Suning and Gome, and the impact of Ali on Wanda. With the further development of e-commerce, the impact has gradually spread to the business super field, such as WAL-MART and Carrefour. One reason is that the age of online shopping groups is growing, and that the merchants of the super market are more elderly, and the earliest group of online shopping groups has basically reached the age of independent living and getting married and having children. Another reason is the development of e-commerce, and the development of logistics, payment and other fields has supported the possibility of Internet business super, because this is a very demanding field of time.

Therefore, there is no doubt that Internet operators are the next red sea. The traditional e-commerce giants can not let go of this area. Jingdong, with its early accumulation, has gained a certain degree of advantage. But Ali is sure to try to make up for its short board by following up strategies, and the entrepreneurs of the Internet entrepreneurs can rest.

As the two giants of e-commerce, Ali is a consistent platform strategy, and has no self running ingredients. The Jingdong started its own business, and later built its own POP open platform. In the early days, Ali met the needs of the Internet users for many kinds of commodities, especially clothing consumption. But with the continuous development of e-commerce, more and more Internet users were more "harsh" on the online shopping experience. So the self operated mode of e-commerce represented by Jingdong was rising, and Ali also followed the Jingdong mode to make self adjustment. The two events can be explained.

First, in 2012, Taobao mall was renamed Tmall and differentiated from Taobao. This side shows Ali recognized the Jingdong B2C self run mode, Ali tried to pass the platform. B2C The model solves the fake problem of the traditional Taobao C2C; second, in 2013, Ali announced the establishment of the rookie network, hoping to reconstruct the logistics system of Ali electric supplier, which also illustrates the dissatisfaction of Ali on the logistics status of its own e-commerce platform. The rookie has been trying to get through the first tier cities in the past two years. Self-support The bottom line urban cloud mode improves the efficiency of its logistics and meets the user experience on its platform. After all, Jingdong has established this development mode very early, while Ali is adjusting halfway to adapt to the new consumption scenario.

Go back to Internet The business super field should be a much higher demand than buying clothes and buying home appliances. At the same time, the demand for logistics is also very high. For example, you can put up with a dress for 7 days, but a pot of milk and a bag of rice are likely to be needed tonight. Jingdong has always maintained its leading position in the field by virtue of its deep ploughing in this field. Ali, based on the 1 billion subsidy of the Beijing market this month, can see its importance to the Internet business super. Although it can rely on Taobao's large traffic users, it must make up for the short board with regard to logistics and quality control such as Jingdong, otherwise the odds will be very small.