Japan's Fashion Market In Shanghai: Personalized And High-Tech Blend

Watanabe Tetsuya, head of the creative industries Promotion Office in Japan's economic and industrial province, seems that China is not only a global production base of clothing and its fabrics, but also an important clothing consumer market, especially young women aged twenty or thirty years old in cities. They are very sensitive to changes in global fashion and fashion and constitute a considerable consumer group. It is for these reasons that Japan's economic and industrial province has chosen to carry out Clothing promotion activities in Shanghai.

Watanabe Tetsuya predicted that after 2010, China's clothing consumption market will gradually enter the personalized market, that is, the integration of personality in fashion. This provides new business opportunities for world-renowned fashion brands including Japanese companies.

According to the introduction, as one of the world fashion centers, Tokyo has led fashion trends in Asia for years with high quality and hi-tech fabric. A total of 21 Japanese companies in Shanghai have shown seven fashion brands, eight children's clothing brands and seven new high-performance fiber fabrics with high strength, lightweight, breathable and waterproof properties. Chinese consumers can not only get in touch with the latest Japanese clothing in three fashion shops on the busy commercial streets in Shanghai, but also buy them in many online shopping centers.

"Cool and cute" is the highlight of this "Tokyo viewpoint" campaign, Japanese clothing. "Japanese style" makes Shanghai's fashion world more diverse and rich. "SEVEN DAYS general manager Ding Wei said.

Koukou Yu Dai, one of the heads of the "Tokyo viewpoint" promotion campaign, believes that in addition to commercial promotion, the Japanese clothing has arrived in Shanghai and hopes to bring new values to people with new ideas and manufacturing.

According to Ogawa Kohiro, vice president of the Japan Chemical Fiber Association, some of the high-performance fiber fabrics made by seven Japanese companies can convert sunlight and incandescent light into heat. Some of them are cool and cold with cold touch. Some fabrics are super light and have good flexibility. In short, they all have the characteristics of comfort and ecology, light and elasticity.

Ogawa Kohiro believes that the new technology of fabric development has opened up a new development space for the garment industry. This is also an important reason for the survival and development of the garment industry as a traditional industry. He predicted that Japan's chemical fiber industry will be more widely used in family life, transportation, environment, energy and other fields in the future, and further develop towards high value-added.

It is understood that the "Tokyo viewpoint" promotion campaign was launched in 2009, aiming at introducing Japanese frontiers to Japanese markets and revitalizing Japanese clothing and related fashion industries.