Fashion Designers Let Coca-Cola Catch Up With Fashion Too.

We all love fashion and love Coca-Cola, but what about them?

There is only one designer between fashion and Coca-Cola.

Diet Coke will be with the male.

The designer Jonathan Anderson launched the bottle design of the combined version.

Everyone expects it to be as good as the designer himself.

Coca-Cola has been very close to fashion since 2010. Jean Paul Gaultier, Karl Lagerfeld, Marc Jacobs and other design chiefs have designed bottles for the company's low calorie diet soda Cola (Diet Coke).

Recently, Coca-Cola found a 31 year old stylist designer, Jonathan Anderson.

The young designer born in Northern Ireland is not only handsome, but also the creative leader of Spanish luxury Loewe and JW Anderson.

This time he will use the knitted sweater in the autumn and winter series of 2015 as inspiration to design bottle for diet coke.

"In my opinion, diet cola is a symbol of popular culture."

Jonathan Anderson, in an interview with the British edition of the Vogue magazine, said: "you can expect that there will be a totally different cool surprise in this series."

According to Coca-Cola's announcement, the coke bottle he designed will be announced in July.

In addition, there will be two designers' T-shirts and a notebook with the latest advertising slogan "Regret Nothing".

The limited edition designer gift box will be on the shelves of Harvey Nichols, a senior department store in the UK from August 17th, at a price of 24.95 pounds (about 242.04 yuan), and the price of a single bottle of designer diet cola is 1.95 pounds (about 18.91 yuan).

If we go back to history, we will see Jean Paul Gaultier's corset, Karl Lagerfeld's "Lord of Buddha" silhouette, and Marc Jacobs's different era of women's fashion.

Coca-Cola, once popular all over the world, is coming along with the world.

Preferences change marginalized.

People are estranged from worries about sweeteners and additives, and correspondingly, sports and health drinks start to go well.

Another fact we can't ignore is that it looks much more fashionable than buying a coke from a vending machine or a grocery store, pushing Starbucks or Costa to buy a cup of coffee.

So even the low calorie diet cola has to find another way.

Nik Thakkar, who is responsible for Karl Lagerfeld, Marc Jacobs and other star designers and Diet Coke Series Thakkar, has said in the British BOF Fashion Business Review: "a consumer survey we have done shows that people who drink diet cola have an instinctive interest in fashion, so we naturally start working with Karl Lagerfeld."

But with the stars

Cooperation is not Coca-Cola's patent.

Pepsi, also aware of the influence of fashion stars, sends an invitation to the trend leaders.

Diesel creative director Nicola Formichetti has designed a canned outer package for the company.

Fashion is still the passion of young people and young people. We clearly see the effects of these ambassadors and celebrities.