O2O Era: The New Trend Of People'S Shopping Nowadays And In The Future

The survey shows that China has become the most active market of online shopping worldwide, and mobile shopping and social media are booming.

This survey focuses on the field of electronic commerce. The report points out that the development of online shopping is fast and has become the most popular shopping mode in many Asian countries.

Young people, aged 18-24, are becoming

The strength will be the retail of countries in the region in the coming years.

Have an important impact.

In view of this, owners and retailers need to actively adjust their strategies in order to maintain market competitiveness.

China has become the most prominent market for online shopping. 45% of the respondents in China surveyed said they bought online shopping at least once a week.

Especially in the less developed three or four tier cities, online shopping is often

The most effective way to reach consumers.

Meanwhile, mobile shopping and social media are becoming more and more popular.

It is developing rapidly.

More than 45% of consumers use smart phone shopping, which is much higher than the average of 28% in the Asia Pacific region.

The survey also shows that social networking has a significant impact on consumer behavior. This phenomenon is particularly prominent in China. Over 70% of consumers use the social media platform to purchase the highest proportion in the Asia Pacific region.

Despite the high frequency of online shopping, Chinese consumers ($26-50 for online shopping) are still less expensive than those in South Korea, Japan, Singapore, India and other markets, indicating that Chinese consumers are still inclined to buy valuables in physical stores because the quality of online shopping is sometimes unreliable.

The smart phone and social media platform has become the basic purchasing channel for the online retailing industry, and retailers need to be in the whole channel, said Pan Kwei, President of CBD China.

Integrate it and grasp the business opportunities brought by O2O.