Display Problems In Clothing Store Management

Stores should form a reasonable business process: to inform each employee of meetings and sales processes, only by familiarity with the process can we ensure that subordinates' work is in good order. This "pipelining" operation is also an important way to improve work efficiency.

As for how to display, I introduced the "four seasons display Standard Handbook" to the trainees. Managers can design different display methods according to the type of goods, and according to the market changes, we can display the goods that are competitive in the same industry through the "information management rules", so that you can better formulate the marketing strategy.

First, pay attention to the image of shops and staff.

When a customer enters a store, the store environment can make his mood relaxed and enjoyable. He will enjoy the shopping process, otherwise he will want to leave the store as soon as possible.

Shop design should highlight the theme. For example, the main customers of a shop are young women. The decoration of the shop should be vivid and bright, and it can be seen as a clothing store.

Besides, keeping the store tidy is also very important. No one wants to step into a dirty shop. The supervisor should urge the staff to do the cleaning work well, which is also a respect for the customers.

Store image, managers should pay attention to some details, such as: moderate light in the shop, too bright or dim will affect the mood of customers.

Attention should also be paid to the image of the staff. It may be useful to write down the rules of the entry store. For example, the staff must wear work clothes, women must wear long hair and so on.

Image is not just about appearance. They treat customers.

It is also very important that whether the shopping guide has the spirit and whether or not to speak polite language will affect the customer's evaluation of the store.

Second, do a good job in business process management.

Stores need to establish a reasonable sales process, managers can be established through the actual situation of stores, for example: every Monday to hold regular meetings, to sum up the work of the previous week, employees must finish their work before four p.m. Monday; the salesperson should report the sales to the supervisor before the day off, and the purchaser should complete the reimbursement procedures for the last month five days before the month.

Set up

Managers should read to all employees, let them know what work they need to accomplish, what their work has to do with their colleagues, and remind employees to finish their work on time. Once a person is procrastinating, it will affect the whole business process.

Managers should pay attention to meetings.

We should let employees submit relevant information before the meeting. After the managers have reviewed, they should sort out the matters that need to be discussed and discussed with the staff. The meeting will have a focus. Once these matters are divided into a number of regulations, one by one solution can improve the efficiency of the meeting.

Third, compile the "four seasons display Standard Handbook".

Effective commodity display can stimulate consumers' desire to buy goods. Good merchandising must follow some basic principles: profitability, display points, convenience and price.

When a customer enters a store, he will first look at the layout of the shop. The mild lighting and orderly display will bring good feeling to the other party. I keep telling the trainees: "keeping the tidiness of the store is a necessary work every day. When this is done, consider how to place the goods."

The image of the staff is also an important part of the store image. According to my survey, the shop assistant will leave a very professional image for the customers if they wear uniform clothing and wear a work card.