How To Manage Clothing Stores Step By Step?

Careful, attentive and intimate will surely move customers, so that our business will surely improve greatly.

A little summary of the above knowledge is just a piece of cake, and I believe that smart shopkeepers have more practical skills.

How to attract customers into the store, I think most shoppers have a headache. We don't advertise like other stores at the door of the shop: what's 8 discount discount, season clearance clearance sale, buy one get one and so on, these moves have been unable to move customers, they have pockets of money, the key is how we move them to spend.

The first thing we do is also very simple. Our shop assistants make models. We design our advertising leaflets, and we have a design of different exploits, which is the treasure of our town stores. Besides the very low price, the quality must be excellent, coupled with the handsome and handsome models.

In addition to creating a bomb on the leaflets, we design a super bait on each leaflet to ensure that our fish (customers) can hook up.

For example, you can get a pair of cotton socks worth 35 yuan or so on the basis of a leaflet, or a couple of towel towels, and even a lucky draw such as a one-day tour in Zhuhai or a one-day tour in Guilin.

In this way, the effect was very good, and the shops began to bustle. The guests began to browse and pick out their favorite costumes in addition to cash their gifts.

It is important for us to keep our names, telephone numbers, QQ and other contact modes in the process of exchanging gifts, and start building our own customer database so as to follow up the sales in future.

Although this link has invested some cost, we have obtained the following

In fact, there are still relatively few inputs.

But the real gains are in the rear.

Customers who buy clothes for free are photographed. They wear photos of buying clothes. Each time they buy a piece of clothing, they can try on clothes for free, and make a photo album of customers' clothes bought or tried in the store for a quarter of a season, giving them to customers.

But the premise is to buy at least one set of clothes at the store every month.

In this way, customers can leave a telephone or WeChat /QQ after each paction, so that they can easily send a gift or contact in the future. They can also record customers' birthdays, hobbies and other information, so as to pave the way for later follow-up.

This will enhance customers and

And the photo album in the hands of customers can be circulated to each other, and it is also a free publicity material. Moreover, customers can see that they wear clothes on trial clothes, which can also pave the way for later purchases.

After each purchase, a brochure guidebook handbook can be presented to the customer, or according to the contents of his own clothing store, the relevant scholar or designer is required to prepare a guidance manual for the service object of the shop, which will be sent to the customer in the name of the clothing store.

Because no one.

No professional dress instruction is required.

Customers can also turn around, and their friends and relatives will see the introduction of the manual and some activities.

A uniform packing tape, box or ribbon with its own shop name is used to enable them to reuse in customer's life.

The ordinary postcards should be printed and printed on their advertising slogans or labels.

Send a gift card or send a text message to your family before the date of birth, and send the latest catalogue to his family. He reminds his family that there is the most suitable "birthday gift" in the store.

Two times a year, a customer's reward day is held. The card is invited to invite familiar customers or shoppers to reach a certain amount of money, so that their friends and colleagues can be patronized, with a discount of 10~20%, as a special reward.