Underwear Marketing Skills And Skills That Guide Buyers Should Know

When you start a business, you need to sell things, no matter what you do, but do you know how to sell? Sales is a skill and skill.

Sales is a game of heroes based on results, and sales are business.

In the hearts of salesmen, there is no choice but to make a deal.

But customers are always "not enough friends" and often "sell off". Underwear shopping guide only has to untie the customer's "heart knot" to achieve the paction.

In this process, the method is very important. Here are some paction rules that exclude customers' doubt.

1, the customer said, "I have to think about it."

Countermeasures:

(1) questioning:

Usually, in this case, customers are interested in products, but they may not be clear about your introduction (such as: a detail), or have a hidden meaning (such as no money, no decision-making power) dare not make decisions, and then they will speak out.

Therefore, we should use the inquiry method to find out the cause and prescribe the right medicine.

For example, where did I explain the beauty just now? So you said you should think about it?

(2) hypothetical method:

Assuming that a deal is done immediately, what benefits can the customer get (or pleasure), and if they do not immediately close, they may lose some of their benefits (pain) and use the hypocrisy of the people to facilitate the paction quickly.

Such as: miss so and so, we must be very interested in our products.

Suppose you buy it now, you can get x (plus gifts).

We only came once a month (or only once). Now many people want to buy this product. If you don't decide in time, it will...

(3) direct method:

By judging the situation of customers directly and asking questions directly to customers, especially when there is money in men's purchasers, the direct law can force him to pay the bill.

Such as: Mr. X, really, will it be a question of money? Or are you trying to avoid me?

2, customers say, "it's too expensive."

(1) Comparative Law:

Compare with similar products.

Such as: market x brand x x money, this product is much cheaper than x brand, and its quality is better than that of x x brand.

2. Compare with other articles of the same value.

Such as: * * money can now buy a, B, C, D and so on several things, and this product is what you need most at the moment, and now it is not expensive to buy.

(2) dismantled method:

A few parts of the product are disassembled, and some parts are explained. Each part is not expensive, which makes it cheaper.

(3) average method:

The price is allocated to the monthly, weekly and daily, especially for some high-end clothing sales.

How many days can you buy a general garment, and how many days you can buy a famous brand? The average price per day is quite clear.

For example, how many years can you use this product? According to the year's calculation, the actual investment per day is that you can get this product every time you spend money.

(4) praise Law:

Through praise, customers have to pay for their faces.

Such as: beauty, when you look at you, you know that you usually pay attention to * * (such as meters, grade of life, etc.). You will not be reluctant to buy this product or service.

Countermeasures: price is the embodiment of value, and cheap is not good.

(1) gain and loss method:

Trade is a kind of investment, it must be lost.

Buying decisions simply by price is not comprehensive. Ignoring price, quality, service and added value will be a pity for buyers.

Such as: do you think that a product is overinvested? But too little investment has its problems. Too little investment makes it more expensive, because the products you purchase can not meet the requirements of the period (you can not enjoy some additional functions of the products).

(2) the licensing method:

This price is now the lowest price in the country, and it has reached the bottom. If you want to lower it, we really can not do it.

By playing the cards (actually not the bottom card, leaving the card still one hundred and eight thousand li), let the customer feel that this price is reasonable, not to lose.

(3) honesty Law:

In this world, there is little opportunity to spend very little money on buying the highest quality products. This is a truth telling customers not to have such fluke.

For example, if you do need a low price, we don't have it here. We know that there are no other places, but you can have a look at some expensive products.