Clothing Store Management Must Understand The Hearts Of Consumers.

The research of consumer psychology is a knowledge. The general marketers will formulate various strategies for consumers to achieve the purpose of attracting consumers and promoting sales.

This is correct, but the "dogma" scheme itself may lead to failure of the scheme because it ignores the uncertainty and instability of the consumers, but if it gives the right to the market.

It may cause some new drawbacks.

After customers arrive, friends sometimes call on salesmen to introduce clothes and help to choose. Sometimes they use eye color to stop salesmen from coming to service. Sometimes they come to ask for warmth.

The study of consumer psychology is a knowledge. General marketers will formulate strategies for consumers to attract consumers and facilitate them.

Purpose.

After customers arrive, friends sometimes call the salesmen to introduce them.

Help to choose, sometimes use eye color to prevent salesmen from coming to service. Sometimes they come to ask for warmth.

If you try to persuade them to buy, then they will leave a bad impression on the customers. The chances of coming back again will be reduced. Those who come to buy clothes are also divided into those who like the service staff to advise and choose themselves. Therefore, the service personnel need to observe at any time and find that customers are looking at themselves. They immediately come forward to answer the questions. In the process of analyzing and judging whether the customer needs to continue to work for himself, such a considerate service, the chances of returning customers will be greatly improved.

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The promotion means of stores in summer need to be diversified, and various marketing activities should be carried out to increase the attraction of shops.

For example, the combination of creative sales promotion with current social hot spots, or the introduction of ingenious ways of consumption, such as buying clothes, sending ice cream, small fans and other promotional gifts, often bring out the effect of winning.

Use idle time to recharge shop personnel, so as to accumulate knowledge for the coming of peak season.

Keep abreast of trends, learn business and sales skills.

In summer, there will be persistent high temperatures and people are prone to fidgety. Therefore, brand shoes and clothing shops should display cool colors such as blue and white, and at the same time, summer is also a season of colourful and colorful competition. Some high saturation and colorful colors are also the first choice for summer display.

In summer, the display of shoes and clothing should be arranged and displayed in accordance with the tone.

In summer shopping, background music is an important factor that affects consumers' shopping experience.

It directly affects consumers' right to decide on consumption.

If the background music is not appropriate, it may affect the sales volume of the shop.

For example, when the volume of the shop background music is too loud, people will have to raise their voice when they communicate with each other.

It creates a sense of impatience and uneasiness that leads to unintentional shopping.

Choose soft and relaxing background music to create a warm and comfortable shopping environment for customers, so that customers can put down the irritability of hot weather and choose products at ease.

"There is no off-season market, only the idea of off-season."

If shops want to improve their performance in hot summer, they must first change their business philosophy and establish a sense of "sales without off-season".

In the spirit of "no off-season", we should encourage ourselves in spirit, and do business more vigorously so as to promote sales performance more actively.

In the case of poor sales in the summer, we must pay attention to communication with customers, do pre sales settlement and follow up sales and service work for old customers.

Customer loyalty can bring more profits to the store.

At the same time, we should actively develop our new customers and continuously expand our sales channels.

The arrival of summer hot weather may reduce sales volume, which makes many salesmen lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers.

In such an environment, the incentive measures for salesmen can be increased, such as increasing rewards and encouraging salesmen to take the initiative in marketing.