Clothing Stores Need Three Levels Of Display.

According to the different objectives and results, we can generally divide it into three levels.

1, clean and standardized; 2, reasonable and harmonious; 3, fashion and style.

Different brands should analyze their own display status, determine the working objectives that correspond to reality, step up step by step, and avoid the idea of "eating a fat person".

1. Tidy and clean: first, store must be neat and clean, clean, clean, free from dust, goods stacked, hang up, and bright.

If we can't even do this, we can't do anything else.

Now.

Specification is the division of the store area and the size of the shelf.

The display, folding and sampling should be carried out in accordance with the standards of brands or standards.

2, reasonable and harmonious: the channel planning of stores should be scientific and reasonable. The storage and other props should be placed in line with customers' shopping habits and ergonomics. The partition of clothing should be consistent with brand promotion and marketing strategy.

At the same time, we should also have a sense of rhythm and color coordination in clothing arrangement, and the overall style of the shop should be unified and coordinated.

3, fashion, style: in modern society, clothing is a fashion product, whether it is fashion or home clothes, all without the fashion brand, shop display is no exception.

The display in the store must have a sense of fashion, so that customers can get a clear understanding of the main product and color from the store display and get fashionable information.

In addition, shop display should gradually form a unique brand culture.

The whole store has its own brand style and personality from the design of window, clothing display and display.

I think that only third levels of display can be regarded as the ideal place to enter the exhibition.

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Because of the late start of the brand development of China's clothing industry, the cognitive degree of display is also different. It is summed up about the following several conditions: the first is to display the useless point of view: the sale of the terminal is mainly based on marketing skills, and the display is only a decoration.

The second is the idea of display: the idea that display can quickly increase sales, which is more important than marketing.

People who hold this view often expect a great boost in sales volume after each display by Chen Li.

If display does not promote marketing, they can easily become advocates of useless display.

The last one is the narrow sense of display: that Chen's job is to put on his clothes.

This is the most common phenomenon in many enterprises at present. Chen's sales division does not pay much attention to the planning of the shopping channel, or has passed the design of the channel to the shop designer, and has handed the design of POP to the graphic designer. Chen Li often works on a pile of already designed clothes, a well planned store, and a well designed POP.

Before that, there was often no communication between designers of different divisions.

The final result is the narrow working face of Chen Li Shi, the passive work, the weakness of the display theme and the overall sense of the store.

In the face of such a state, we must have enough patience and tolerant attitude towards the display of this new occupation, pay close attention to its growth, and at the same time, we should treat his role objectively.

I think the display is an important part of the terminal, but it must interact with other links and interact with other terminals, forming a complete terminal marketing system, so that the display can play a real role.

Good display status should be organic, interactive and omnidirectional.

I put forward a slogan in the process of the integration of a famous brand of women's clothing in China: let the fashion designers know the display and let Chen Li understand the fashion design.

I think only in this way can we pass the designer's design concept to the terminal without reservation, and let the fashion designers more consider the state of the terminal and adjust the product in the design.

At the same time, each product planning requires Chen Li to participate in the product planning and design discussion, so that some good display ideas can be implemented in the design stage.

Facts have proved that after several seasons of running in, the display of women's clothing has gradually formed a very good situation, and the overall sense of display on the store has also been strengthened.