Women'S Clothing Shop Should Know What Kind Of Clothes To Buy.
Now
Apparel Retailing
Competition in the industry is becoming more and more intense. For our retail outlets, it is even more difficult. Some retail shops in the street are changing almost every three months. When the rent is due, most shops begin to sell at a discount or even sell at a loss.
The key step to open a clothing retail store is location and location. A good location and suitable location are the most successful.
The so-called good location does not mean how expensive the location is, but rather the location of the site combined with the right choice, what is the right place to do business.
Prosperous business district, if you have enough.
capital
Backed up, business can be done, but the rent is relatively high. You have to assess whether you can earn the rent.
If such areas are to find a facade, they must not be big or small. 10 square meters will be enough. The small shops are relatively convenient to shop and easy to gather popularity.
Buyers of this lot usually get together. Where people go, where the 10 square meter store is running better than the big shop.
In the old residential areas, the business of the fashion shop is generally not good.
Foreign trade shop
It's a good choice, but it is noted that most of the shops that sell cheap foreign trade goods are mostly chain stores, which can achieve large-scale procurement and low cost. The shopkeeper has many years of clothing experience.
The advantage of such stores to attract customers is low price, thin profit and high volume.
Therefore, if we only open a shop, we can not scale the purchase, generally it is difficult to make profits.
New residential areas, occupancy rate is relatively high, the popularity has been formed.
There are quite a lot of young people in this kind of community, most of them are white-collar workers.
Shops should be opened in restaurants, coffee shops, cake shops, supermarkets, beauty salons, and not on the edge of hardware and building materials.
In this area, shops must have affinity from decoration to service. The price is moderate, and the key is quality of goods.
General positioning is white-collar office workers, clothing to plate type, quality win, are generally a little change in the classic section of the kind.
High grade office area, generally this kind of street front door rent is very expensive, you can consider opening in the office building, the premise is the office building occupancy rate is high.
Such a place is purely a business for old customers. Because the customers are very concentrated, it is better to sell single item clothes with unique characteristics and not to crash shirts.
At this point, you have to do a good job of customer records, what kind of woman's body, what kind of clothes to wear, how the general consumption price, so that when the purchase targeted.
The advantage of this place is that customers have a high return rate, high quality requirements, relatively low sensitivity to price, and the disadvantage is that they are small and can only do business with frequent customers, so they can not have too much stock, so it is very important to enter new products in time.
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