Clothing Guide Sales Must Understand Sales To Achieve Better Performance.

The sale of clothing is quite different from the sale of other products. The key is to be intimate. The praise of customers should be sincerely appreciated and not be formalistic. From a detailed point of view, the effect will be unexpected.

Instead of the same boring tone of beauty, cool and so on.

Commodity promotion is used in commodity exchange and commodity economy.

It comes into being with the production of commodities and the exchange of commodities, and develops along with the development of commodity economy.

Promotion is a specific sales activity, and there is no essential difference between promotion and sales.

Promotion is only a more active measure taken by clothing stores to speed up and expand sales activities.

The essence of sales is the activity of salesmen persuading and stimulating customers to buy goods. It is a promotional activity that salesmen persuade potential customers to achieve purchases and achieve marketing objectives.

With the development of commodity economy, people's understanding of sales promotion is becoming more and more profound.

For clothing stores, the main functions of marketing are: the link between the operation and social needs, the key to the realization of commodity value, the decisive link to realize the basic functions of clothing stores and their business objectives, and clothing.

It is an important way to take part in market competition, improve competitive ability and strain capacity. It is a basic activity to develop product subdivision target market and improve the microeconomic benefits of clothing stores. It helps to train and train business personnel of clothing stores and improve the quality and ability of business personnel.

Commodity marketing can promote the prosperity of the market, promote the development of production, satisfy the customers' consumption needs and promote the development of consumption, increase the accumulation of clothing stores, and expand and enhance the competitiveness of products in the market as a whole.

stay

Under the circumstances, the function of commodity promotion is also developing.

Promotion usually achieves the following objectives.

First, promote commodity sales and improve sales efficiency.

Selling products and promoting sales are the most basic functions of marketing.

Through sales promotion, commodity sales activities become a proactive activity process, minimizing sales input costs and sales barriers, and improving the economic benefits of commodity sales as far as possible.

Second, two-way information.

Close links between production and marketing.

Through marketing to contact with customers, timely feedback information such as consumer demand and market trend to shopkeepers.

Sales also convey information to the customers, which helps to close the distance between sales and consumption, so as to facilitate the close relationship between products and customers.

Third, for

Provide various services.

Providing customers with satisfactory services is the center of modern marketing activities.

Not only can we provide customers with many conveniences through marketing, but the service itself is also included in the overall product content of the sales promotion.

Therefore, marketing without services is not a real promotion.

Fourth, look for customers and expand the market.

In a sense, the promotion process is also a process of finding market opportunities.

Through marketing activities, we should actively identify and find new customers, and open up a new market.

Fifth, export clothing store culture and set up a clothing store image.

In promoting sales activities, we should always establish a good clothing store image.

Modern marketing is not just the promotion of products, but more importantly, the promotion of clothing store culture and clothing store image.

The overall impression of the clothing store image in the customer's mind is also the result of a series of activities and its activities in the clothing store.

In short, when a customer enters the door, he must pay attention to your first impression of him, and his clothes. When you introduce, he will introduce according to the clothes and style he wears first, but when the customer tries the clothes, do not praise everything.

According to your own feeling, see which customer is satisfied with, and focus on which one to sell.