Let Decoration Help You Make Money, Clothing Store Decoration 7 Tips

For clothing stores, fitting in style is half the battle.

Clothing stores, in a sense, sell not only goods but also shoppers' shopping atmosphere, so investors need to work hard in decorating.

Next, Xiaobian lists seven elements for you.

1, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

2, make rational use of live models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

3.

The same collocation.

Put together the same color clothes will give people a very comfortable feeling, use the importance of color in store design, pay attention to the same color matching, do not put the same style and the same length together, so as not to make people feel like a warehouse.

4.

The grasp should be in place.

Take women's clothing as an example. Monday, two or three and fourth are usually full time wives, so that they can put some fashionable, expensive and unique styles of clothes in the living area and wear them on models.

On Friday afternoon, Saturday and Sunday, most of the people who stroll around the shop are women who usually work.

Hang on the living area and the model.

5, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

6, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.

7, the number of models should be controlled.

Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

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With the development of online shopping, there are many drawbacks and problems in online shopping.

First, the credibility is reduced.

Online shopping is off site shopping, because some online shopping mechanism and operation system is not perfect, resulting in consumers' purchase confidence frustrated.

Such as the authenticity of the brand is difficult to distinguish, delivery is not timely, product quality is not satisfied, the issue of replacement, the lack of proper after-sales service and other phenomena, resulting in lack of credibility.

This reduces the reputation and credibility of the brand, and ultimately damages the brand image.

Second, consumers are short of online shopping experience.

The maturity of online shopping is directly related to the development of online shopping habits. Consumers usually judge the basic situation of online shopping products through their own experience of life consumption.

According to the Taobao survey, domestic consumers buy nearly 100 million yuan online every day, and every Christmas and new year's day break through the billion yuan mark and show an upward trend.

The scale of online shopping is evident.

However, reports from the China Consumers Association show that disputes and complaints caused by online shopping account for more than 10% of the total complaints and increase year by year.

Therefore, online shopping needs a wealth of shopping experience, avoiding online shopping risks, and cultivating the correct values and economic outlook.

Otherwise, consumers' complaints about online shopping will still increase significantly.

Third, we should pay attention to immediate interests and neglect long-term interests.

No business, no profit, no profit, no businessman. There is nothing wrong with businessmen in pursuit of profits.

However, the interests of the brand and the interests of the business are completely different.

The interests of brands include immediate interests and long-term interests.

The so-called comprehensive interests, popularly speaking, is to achieve "fame and wealth".

Therefore, from the point of view of management, the starting points of two different interests are quite different, which will inevitably lead to conflicts and contradictions.

Such as: the price between stores and online shopping may be relatively large, causing consumers' doubts about prices.

In addition to the self operated online stores, other non self operated shop outlets have different sources of goods, resulting in enterprises often unable to trace goods and other situations.

Every enterprise hopes that business performance will rise year by year and continue to move forward. If we neglect the growth space of the brand in pursuit of performance, and disperse the resources of enterprises and pursue the so-called sales mode of the trend, we will often weaken the core competitiveness of the enterprises. In return, the decline of the brand reputation will inevitably become a brand that may be rejected by consumers, so we need to act rationally.