Location: Consider The Type Of Store And Competition.

Opening a clothing store is faced with the problem of site selection. Choosing a correct address is half the battle. A good shop site will bring a stream of tourists. If the passenger flow is continuous, the sales volume will naturally not be a problem.

So, how to choose the location of the clothing store? Xiaobian thinks that we should consider the type and competition of the store.

Next, Xiaobian will give you a detailed analysis.

1. According to the geographical location, clothing store locations can be divided into four categories: Business Center, quasi business center, suburban and residential area.

1) commercial center clothing store

。

This kind of shop is located in the prosperous business district of the city, where all kinds of commercial and entertainment facilities are built up, and the density of pedestrian and traffic flow is the largest. Accordingly, the radiation intensity of this kind of shop is strong, and the scope of business circle is relatively extensive.

2) accurate

Type.

This kind of store is located in the regional business center, with important traffic arteries connected, and customers have less traffic than the city's commercial centers, especially the flow.

Very seldom.

3) a suburban shop site.

This is a store with the relocation of the urban population. Its customers are few but fixed, and the cost of operation is very low.

4) residential district type.

The shops are located in densely populated communities, serving a fixed population.

2, from the perspective of competition, the clothing store address can be divided into two categories: competition and isolation.

1) a competitive shop site.

Refers to the existence of competitors in the same business circle.

There are two types of competitors: one is the same chain stores, the most competitive pressure from such competitors; the two is the store with overlapping or overlapping business scope.

2) isolated shop site.

Contrary to competitive stores, there are no two types of competitors in the business circle.

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With the development of online shopping, there are many drawbacks and problems in online shopping.

First, the credibility is reduced.

Online shopping is off site shopping, because some online shopping mechanism and operation system is not perfect, resulting in consumers' purchase confidence frustrated.

Such as the authenticity of the brand is difficult to distinguish, delivery is not timely, product quality is not satisfied, the issue of replacement, the lack of proper after-sales service and other phenomena, resulting in lack of credibility.

This reduces the reputation and credibility of the brand, and ultimately damages the brand image.

Second, consumers are short of online shopping experience.

The maturity of online shopping is directly related to the development of online shopping habits. Consumers usually judge the basic situation of online shopping products through their own experience of life consumption.

According to the Taobao survey, domestic consumers buy nearly 100 million yuan online every day, and every Christmas and new year's day break through the billion yuan mark and show an upward trend.

The scale of online shopping is evident.

However, reports from the China Consumers Association show that disputes and complaints caused by online shopping account for more than 10% of the total complaints and increase year by year.

Therefore, online shopping needs a wealth of shopping experience, avoiding online shopping risks, and cultivating the correct values and economic outlook.

Otherwise, consumers' complaints about online shopping will still increase significantly.

Third, we should pay attention to immediate interests and neglect long-term interests.

No business, no profit, no profit, no businessman. There is nothing wrong with businessmen in pursuit of profits.

However, the interests of the brand and the interests of the business are completely different.

The interests of brands include immediate interests and long-term interests.

The so-called comprehensive interests, popularly speaking, is to achieve "fame and wealth".

Therefore, from the point of view of management, the starting points of two different interests are quite different, which will inevitably lead to conflicts and contradictions.

Such as: the price between stores and online shopping may be relatively large, causing consumers' doubts about prices.

In addition to the self operated online stores, other non self operated shop outlets have different sources of goods, resulting in enterprises often unable to trace goods and other situations.

Every enterprise hopes that business performance will rise year by year and continue to move forward. If we neglect the growth space of the brand in pursuit of performance, and disperse the resources of enterprises and pursue the so-called sales mode of the trend, we will often weaken the core competitiveness of the enterprises. In return, the decline of the brand reputation will inevitably become a brand that may be rejected by consumers, so we need to act rationally.