Luxury Electric Business Big Move This Year, Luxury Electric Business Will Reshuffle.

After 6 years' worst performance, Johann Rupert, chairman of the world's second largest luxury goods group, has suddenly come up with a bold plan to win over its main competitors LVMH and Kering and cooperate with them to discuss the cause of "luxury electric business".

Luxury electric business continues to move, whether it is Yoox Net-a-Porter Group pure network electricity supplier or Nordstrom such high-end department store electricity supplier, 2015 will inevitably experience luxury electric business big shuffle.

As we all know, because of its particularity, there are few cases of cooperation in the luxury industry. On the contrary, fierce competition has led to contradictions among industries.

The dispute is vivid.

We need to know how to put forward the proposal of "the luxury electric business" under the urgent circumstances.

From exclusion to embrace: why luxury brands used to be so excluded?

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Luxury brands, on the one hand, believe that consumers can only feel the exquisite workmanship of boutiques and bags by touching. Only physical stores can enjoy their unique tailoring, clothing matching and other services. Secondly, they believe that the entry point of electricity providers is price, while luxury brands are unwilling to lower their prices and images; thirdly, they worry about fake products on the Internet.

However, luxury brands gradually realize that e-commerce platform is an effective way for customers to understand the new product listing. Customers need to quickly understand the latest product trends, and this service will ultimately benefit the brand.

They are very cautious in every step of doing luxury electric business.

No one can think of the brand of the first test water supplier. It is Louis Weedon (Louis Vuitton). In 2008, LV set up an electronic business platform, and then the lightning was shut down and was insulated from the electricity supplier, and it was the most resolute one.

(Herm s) brand also had a collaboration with ShopBazaar.com, the e-commerce website ShopBazaar.com of Harper s Bazaar in 2012, and then did not participate.

(Gucci) at present, the electricity business has been carried out in the main North American market, but in other major markets such as China, only products are displayed on the website and no specific sales have been made.

Burberry, the largest supplier of electricity, is the UK's centenary brand. Its brand has been selling its seasonal products at the fastest speed on official websites, and has been controversial and "ridiculed" to enter Tmall platform, which is selling the "fake" and "notorious" Chinese giant electronic giant Alibaba group.

Chanel Chanel fashion President Bruno Pavlovsky said in 2012 that she would not sell garments in the electricity supplier channel, but did not say that she would sell perfume and other products.

In April 2015, Chanel worked with Net-a-porter, a luxury shopping website, to open a sales section for its premium jewellery series Coco Crush, which is priced at 1970~19000 euro zone. It is reported that it will be robbed only after 6 hours of sale.

Later on, the glasses will be the second test of Chanel's electricity supplier in the first half of 2015.

Bruno Pavlovsky revealed that by the third quarter or the fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

There will be a big shuffle before the era of luxury goods is stable

Although most of the above traditional luxury goods are involved in the field of e-commerce sales, the investment of their group in the field of electronic commerce has become more frequent in recent years.

At the end of April, Lyst, a London Fashion dealer, introduced a new investor, Bernard Arnault's private investment fund Groupe Arnault, in the $40 million C round of financing.

While Kering Kai Yun Group invested 10 million euros in the German Internet of things incubator Rocket Internet before its predecessor was PPR, and the group also set up a joint venture with Yoox, which helped the former brand Alexander McQueen, Balenciaga, Bottega Veneta, Saint, Bottega, Veneta and Rocket six brands to develop e-commerce business, but did not include Gucci brand.

The investment in Net-a-Porter is not to mention.

At the end of March, YOOX and Net-a-Porter formally announced the merger. The new company is called "YOOX Net-A-Porter Group". The estimated market value will exceed 2 billion 500 million US dollars (about 15 billion 600 million yuan), and the merger will be formally completed in September 2015.

The combined Yoox Net-a-Porter Group wants to increase its capital by $200 million.

In addition to Yoox and Net-a-Porter pactions, market rumors that another important luxury electronics business in London in April, Matchesfashion.com, has hired Morgan Stanley (Morgan Stanley) to sell the company, asking for a price of 200 million pounds, or about 314 million US dollars.

The couple of Tom Chapman and Ruth Chapman started their business in the Matches store in 1987. However, under the new wave of Internet, two people moved their businesses to the Internet in 2007. With the vigorous development of the electricity supplier industry, the company's current valuation basically depends on its online business, while Matchesfashion.com's online business also accounts for about 80% of Matchesfashion Ltd.'s revenue.

Luxury industry analysts believe that no matter whether Matchesfashion.com is sold or merged, it is not surprising that 2015 is the year of luxury electric business shuffling. There is no other way to choose Matchesfashion.com, and there is no space for independent development.

Another major industry paction in April was the acquisition of London's boutique buyer shop Browns by Farfetch valued at $1 billion, trying to create a multi-channel concept. Farfetch CEO Jos Neves Neves called it "Store of the Future".

The department store, represented by high-end department stores in the United States, has entered the electricity supplier comprehensively, and has increased investment and acquisitions.

Nodes Tron, the largest high-end department store in the United States that has just released its first quarter earnings report, recorded a $480 million increase in Nordstrom.com income in the first quarter of May 2, 2015, an increase of 19.7%. The group's discount department store Nordstrom Rack e-commerce website Nordstromrack.com and flash buying website HauteLook.com rose 50% to 117 million dollars in the first quarter.

"In the past 10 years, the developers who have survived and developed good luxury electric providers will have to warm up in the next 5 years, or even rely on more background giants or even traditional high-end department stores themselves." luxury industry analysts say that the strong pressure of traditional department stores will make the luxury luxury electric providers breathless.

On the other hand, Yoox Net-a-Porter Group and other suppliers are facing unprecedented challenges. Over the past month, the market has seen many designer brands or shutting down or bankruptcy.

"The small designer brand has always been the main supplier of the electricity supplier. Once the number of these brands is reduced, there will be no foundation for the luxury electric business. Whether it depends on the platform of the buyer's shop or brand, the electricity supplier is still directly selling the electricity supplier."

For the announcement of the chairman of the group, LVMH and Kering did not respond for the time being. Although he said he had communicated with the other two giants, he urged them to "join in quickly and not regret it at that time, and blame me for not calling you."