Haining Home Textile Industry To Join The Exhibition To Open Up The Industrial Chain And Develop Regional Brand

Haining Exhibition Group: open up the industrial chain and cluster.

Today, our country's

The rapid development of clusters, the importance of developing regional brands, focusing on the strength of the cluster to show local strength.

The exhibition hall is located in hall 5.2, the colorful Haining Pavilion, which symbolizes the charming city of Haining. It will make colorful life for us with home textiles.

A series of system and mechanism innovation has made the development of home textile industry in Xu Cun town, Haining, Zhejiang, an unparalleled first mover advantage in other areas, and also made the competitiveness of the "Xu Village textile" regional brand further improved.

Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining, Zhejiang, will continue to integrate their resources in the future. In line with the concept of one-stop shopping, they will build industrial equipment base, design and research base, cloth production base, raw material base, excipient base, inside and outside trade base of curtain cloth, inside and outside trade base of sand, inside and outside trade base of engineering cloth, sales base of finished curtain, sales base of electric business, finished product processing base and logistics base, and strive to build Xu village into a comprehensive Haining home textile industry base with sound function.

"The Haining home textile industry started in the family industry, and the family industry grew with the China International Home Textile Exhibition".

In 2014, the government has gradually guided the family industry to enter the industrial park, thereby improving the production efficiency and product quality of the enterprises. This is more conducive to the continued strengthening of the "Haining home textile" regional brand and attracting more customers at the China International Home Textile Exhibition.

Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining, Zhejiang, stressed:

It has played an indispensable role in promoting the development of home textiles in Haining. It has set up a platform for display and trading, design research and development and brand promotion for the vast number of enterprises, further expanded the regional brand influence of "Haining home textiles", and built a more competitive purchasing platform for the vast number of enterprises.

On August 26th -28, the newly completed National Convention and Exhibition Center in Hongqiao, Shanghai will become the "new battleground" of the home textile Corps. The home textile Corps from Haining, Zhejiang will gather here, bringing the high-quality enterprises of the home textile professional industrial cluster and confidently will shine again at the China International Home Textiles and accessories (Qiu Dong) exposition.

The exhibition hall is located in hall 5.2, the colorful Haining Pavilion, which symbolizes the charming city of Haining. It will make colorful life for us with home textiles.

As one of the famous jacquard decorative cloth production bases in China and one of the famous home textile industry clusters in the country, Zhejiang Haining has always been an active participant in home textile exhibition.

This year, the Haining Home Textile Exhibition Group has more than 220 enterprises become exhibitors. Yong Yi, Shu Ya DA, Shu fan, Nan Ling, Xin Shi Xin, Xing Sheng, Katie ya, greet, Hao Shi, Zhicheng, Ou Keli and other excellent Haining enterprises will gather together to make Haining home textile become an unparalleled Legion in the exhibition hall.

Tang Qinan, Deputy Secretary General of Haining Home Textile Association, said in a media interview that this year is the key year for the pformation and upgrading of Haining home textiles.

Taking part in exhibitions is not only an important window for enterprises to display their brands and culture, but also an effective way to highlight the brand strength and cluster advantages of Haining textile cluster.

"At this year's China international home textile exhibition, many home textile enterprises in the Haining cluster will launch personalized products with brand characteristics, so as to expand their market impact and share and enhance their popularity by creating their own brands."

Tang Qinan said.

Accompanied by Haining

With the flourishing development, Haining's home textile regional brand is becoming more mature.

At the annual exhibition, the billboards of "Haining home textiles" are unified on top of the booth of the exhibitors in Haining.

In the minds of Chinese and foreign businessmen at all previous exhibitions, they left a deep impression and expanded the influence of Haining's home textile industry cluster.

"In all market promotion, the exhibition effect is the most direct. The China International Home Textile Exhibition plays an indispensable role in promoting the development of Haining home textiles, so that the exhibition itself has become an important platform for the industry to exchange and communicate."

Tang Qinan said that today, the purpose of Haining home textile enterprises' participation is not only to display and exchange, but to open wider space for development on the horizontal side, and to carry out cross-border cooperation between home textile products and the industrial chain upstream and downstream, so as to enhance the overall competitive strength.

"As we all know, most home textile enterprises in Haining decorate with production sand, curtain cloth, household cloth and so on.

Mainly in the home textile exhibition, we have effective docking with furniture manufacturers, soft loading companies and other customers in other fields, which has found a more convenient market access for Haining home textiles.