Seven Wolves Are Willing To Buy Light Extravagance, Boutique Project Layout Strategy Is A New Strategy.

A senior manager of the seven wolves Securities Department recently said at a broker's strategy meeting that in the future, the seven wolves will keep up with the original brand operation, and will go to the big fashion industry on the line.

Function.

In addition to existing businesses, the company will conduct light luxury brand agents, boutique operations and so on.

The future big brands will develop and operate on the basis of the existing team of the company.

The executive said at the same time,

In the future will invest in cross-border electricity providers, backstage

The other part is industrial finance, which now has a certain foundation. The company has already joined a loan company, providing a good platform for the industrial finance of listed companies through small loans and electricity providers.

Seven wolf main business is still in the adjustment, the 20151 quarter net profit fell 39%, the first half of the year's performance fell by 10%-40%.

Reporters learned that the company will promote partner mechanism to enhance employee motivation and drive sales growth.

The company has ample cash in cash, actively pforming the fashion industry group, making clear the strategic direction of industry + investment, and following up the expectation of larger mergers and acquisitions.

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A few days ago, La Natsu Bell, executive vice president of apparel brand Wang Yong, revealed two strategic objectives of the group's business to the electricity supplier, pointing out that the group's strategy and Jingdong's genes are very consistent with the user experience.

Wang Yong said that the first goal of La Natsu Bell's electricity supplier is to serve well users who have moved to the online market, and the second is to increase the proportion of online businesses.

"So at present, La Natsu Bell's demand is very consistent with that of Jingdong.

Because Jingdong staff from the top to bottom level are very concerned about the user experience and feelings.

In addition, Wang Yong disclosed that in early 2014, La Natsu Bell made a strategic decision on O2O, and opened flagship store on Tmall platform in August of the same year.

In early 2015, La Natsu Bell invested heavily in the seven grid to make the seven grid fully responsible for its electricity business. The first important project was to cooperate with Jingdong to achieve the delivery of online orders from offline stores.

"What La Natsu Bell is going to do next is to maximize efficiency while serving users."

Wang Yong pointed out that La Natsu Bell hoped to solve the problem efficiently and low cost on the basis of guaranteeing users' ultimate experience and reduce operating costs.

Reporters learned that La Natsu Bell and Jingdong clothing O2O project recently formally cooperate, the first phase of the project was launched on the end of May.

In dozens of cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Hangzhou, Wuxi and so on, users can choose to scan the two-dimensional code and send them home by Jingdong.

And La Natsu Bell will gradually realize the nearest store for online order delivery, to provide users with day or day distribution service.

It is reported that La Natsu Bell was founded in 1998, is a multi brand fashion group in China, engaged in the design, brand promotion and sales of clothing products, the main public female casual wear.

The company is committed to the adoption of 8 existing brands (5 women's wear, 2 men's wear and 1 children's wear), including LaChapelle, LaChapelleSport, Candies, LaChapelleHomme, 7.Modifier, LaBabit and so on.