How Retailers Can Build A Physical Store Into A Shopping Mall

According to the relevant data, from 2003 to 2015, the growth rate of commercial building area in China's shopping malls reached more than 30%. It is estimated that in the next 4 years, China will add more than 1300 shopping centers.

At present, many cities are ushering in a new round of Mall movement. The development of commercial real estate will enter a new golden period of development. A new Mall era is coming.

Voice: mention Nanjing's "build Mall campaign", and successfully succeed in the two commercial projects of Wu Zhengmei, the water tour city and the rainbow city. "Mall sister" can not mention it.

At present, her identity is vice president of Jiangsu Jing Feng investment group, and is working hard to promote the investment promotion of Jing Feng center.

Turning to the development and operation of two or three tier shopping centers in cities, Wu Zhengmei stressed that the key factors determining the value of commercial facilities include 4 key elements: customer capacity, functional capacity, tenant capability and sustainability. Investment analysis, location analysis and location planning should be considered as the factors to be considered in the early development of new commercial projects.

Starting from the projects like Shui you Cheng and Hong Yue Cheng, architectural features have become one of the signs of shopping centers, such as the water system of the water tour city, the hilly landscape of Rainbow City, and so on. Through the construction of the environment, the mood of the consumers is affected, resulting in the change of consumption.

In Wu Zhengmei's view, while creating the environment, shopping centers should also attach importance to the five sense experience, and pay attention to the experience of the visitors.

O2O has become the most talked about entity retail nowadays.

In the face of the erosion of the electricity supplier to the physical retail, the physical store's net touch can be said to be "painful and joyful".

At present, the reconstruction of physical retail is already on the agenda.

In addition, Internet thinking has been gradually applied to new business projects, opening the path of pformation of Internet retailing.

Voice: the data show that the sales volume of flat panel has reached and surpassed the sum of 8 years of desktops and laptops in 3 years.

"Visibility, consideration, evaluation, purchase, after-sale and other factors to enable customers.

The journey has become more complicated.

Wang Wei, strategic advisor of Australia's Australia, believes that the Internet has changed the retailer's choice. The continuous growth of sales on the global network is a good example. The current store is no longer a single shopping target, but a channel for consumers to participate in the retail channel.

Internet restructure retail, consumers become the center of consumption. "Do not sell to me, but start to communicate with me" becomes the key point. Wang Wei stressed that brand participation is still important under the background of network digitization. Retailers' OEM products are growing, and good brands will still bring "joyful moments".

Experience, become

Important difference from physical retail.

The introduction of Internet + commerce, shopping mall APP, in addition to basic activities, promotional information pmission, also launched online calling, integral exchange, parking guidance and other functions, to bring consumer information consumption experience.

With the integration of O2O factors, consumers can move their fingers into the "reception room" at home.

Voice:

Director Guo Zengli believes that through the pformation of the shopping center, the shopping center is expected to attract a larger passenger flow. If it can extend its service effectively to the online and expand the offline to online collaborative business, the shopping center will be expected to win new development opportunities in the Internet age.

Experience will also become a key winning point for physical retailing. The days when goods are placed on shelves and waiting for them to be bought are gone. Store experience must be different from place to place.

Depending on the layout of O2O, consumers can click the order online, and then pick up the goods from offline stores.

The shopping center is also changing. After shopping, you can choose to express home, innovative shopping environment, spacious outdoor plaza, center stage wonderful program, and participation in interactive activities.

Different sense of experience makes shopping centers take the role of urban public space more and become the "reception hall" at the door.