The Core Of Clothing Store: Promoting Communication And Building Brand

What is the promotion? What is the promotion experience? Long term sales promotion experience tells us that in the new market environment, promotion is not only a tool to increase sales volume, but it also makes the promotion level too low. There is no way out. Promotion is not a devil who hurts the brand. On the contrary, if it works well, it is a good tool to promote brand loyalty. McDonald's has established brand loyalty through continuous cultural promotion, and it has proved that it is successful.

The concept of promotion in the new era should be: promotion is the promotion of discount, price reduction, gift and so on.

On the basis of this, a powerful weapon for deep communication with consumers, in this process, it is easier to establish consumers' concern and understanding of brands and establish brand loyalty.

And most of us

Without loyalty and understanding to the brand, it seems that there is a reason for the lack of a commitment to the interests. There is a systematic pmission mode, which leads to vague, scattered and even incomprehensible sales information. Of course, there is no effective communication.

Transforming sales promotion from simple sales promotion tools to brand communication tools is the way out for promotion in the new era.

This is just like the concept of popularizing storm when we are designing the price reduction promotion of celebrity palm computers.

Understanding and even consumer disgust.

Of course, the promotion under the new concept requires more systematic, more complex, more scientific and targeted.

To this end, I put forward the "three one" project, and on this basis, let the promotion become a new tool to promote communication, promote sales and maintain the brand.

Promotion is a communication tool on the basis of prices, gifts and so on. In this process, in addition to various forms of promotion, in-depth communication with consumers and promotion of sales, it is necessary to promote consumers' understanding and concern for brands, and gradually establish consumer loyalty to brands.

This is the highest level of promotion.

McDonald's is a typical classic of promoting sales and building brand.

Some people say that McDonald's is the largest hamburger manufacturer in the world, and is also the largest toy manufacturer in the world. While selling hamburgers, it is also trying to add a culture to Hamburg, so as to make hamburger more spiritual, and the way to promote it is to promote sales. For example, the introduction of Snoopy series (in fact, Snoopy has become a symbol of people's pursuit of spiritual pleasure) has played a great role in exploring the deep communication between brands and people's spirit, and on the basis of which, brand understanding and loyalty have been established.