Service Promotion Brings New Profit Growth

As a durable consumer goods, the quality of after-sales service plays a vital role in sales. To promote consumer trust in brands and products around sales promotion activities. To do well in service promotion in this area, we can start from the following aspects:

according to Consumer Psychological characteristics, refining service Appealing point makes it more intuitive and vivid, and therefore more effective. For example, the free oil delivery network service of a hood. Scale of activities As a result, the company said that the oil web that they had been carrying out could turn around the earth. Although it may be a bit exaggerated, it can really "live" many consumers.

The promise of service is more realistic and less virtual. Such as Chigo Air conditioning, the introduction of spare parts lifetime free replacement services are popular.

Many home appliances brands pay more attention to the time limit of service. The time limit for service commitment is a reassurance for customers. Within the allowable range of service costs, the time limit for service commitment can be extended at a specified time. For example, some brands send service to gold card activities.

It is more meticulous and thoughtful in serving customers, and promotes publicity by promoting customers, so as to drive new customers and repeat sales through old customers. For example, some manufacturers have arranged for the original representative customers to make a copy of the salesmen, and put them on the counter to show them to new customers, so as to eliminate the worries of new customers.

Related links:

The evaluation criteria for terminal guides or promoters can sell high priced products and expensive products, and are excellent terminal personnel. Because selling high priced and expensive commodities is very beneficial to manufacturers, businesses, customers and shopping guides. Expensive products are generally of better quality and highly qualified products. The quality of the products is generally guaranteed. The profits of the manufacturers in the high-end products are generally relatively large. The sellers are selling more expensive products and higher quality products, and the profit margins are much larger than those of the low priced ones. Moreover, the quality of the high-end products is guaranteed, and the pressure on the after-sales service of the products is much smaller and much less trouble. For the customers, the quality of the high-grade products will be higher because of the good quality and the satisfaction of the customers. This is a good situation of "four wins".

But the reality is that there will be very few excellent terminal staff who will push and sell high-end and high priced products. The terminal is full of such argument: "this product price is too high, the customer simply cannot accept, is very difficult to sell". Is that really true?

In fact, expensive and cheap, for customers, is a relative concept. There is a psychological account in the mind of customers, which is free and cheap in the psychological accounts of consumers. Products that are expensive can be sold even if they are promoted. Cheaper products will not be promoted, nor will they be sold.

Give a few simple examples: Nike shoes are sold in the exclusive store, the price can be hundreds or even thousands, but the same shoes are priced at 20 yuan in the free market stall, and some people may be too expensive to sell. A bag of the same instant noodles, put in the supermarket, the price is only three or four yuan, why put in a star rated hotel can be marked to 10 yuan, in the airport waiting hall to sell, you can make a price of 20 yuan? In the early years of the early years of the Southern China rare snow disaster, a pack of instant noodles sold to the sky price of 50 yuan and someone to buy it? It can be seen that the price is expensive and cheap is relative, terminal personnel need to do is to manage the customer's "psychological account", to promote high-end, high-end, high priced products sales.

Terminal shopping guide is very skillful, especially how to deal with customers' psychological accounts, which is a test for the shopping guide. Salesmen, especially the buyers and promoters on the front line, have an instinctive fear of selling high priced goods. Afraid to recommend expensive products and high priced products will scare customers away from the store, not be able to clinch a deal, or lower the turnover rate. Generally speaking, a shopping guide or a salesperson is used to introduce products with low price and relatively moderate customer resistance. It is considered that the customer acceptance is relatively high, the recommendation is relatively easy, and the turnover rate is high.