The "Leveraging" Strategy Of Chengdu Ocean Pacific

After rapid development to painful pformation, shopping centres and real estate seem to have passed the hardest time.

Whether it is a combination of heating or strong alliance, mature commercial real estate operators + state owned real estate developers combination "methodology" has been effective from existing projects.

But learning from advanced partners is the key to the success of independent travel of ocean commercial real estate.

"2014 is a watershed."

Li Ming is blunt. During the golden age, housing companies are seeking pformation or light assets, and Ocean property is no exception.

It is understood that in the next five years of ocean development strategy, real estate development investment and residential development, real estate finance and customer services constitute a "four yuan business".

From the point of view of capital allocation, 40% of capital is invested in residential development, 30% of which is invested in real estate business, 20% is used for real estate finance, and 10% is invested in customer service business.

Ocean going property, which has always been good at operating residential projects, is aware that the lifeline of a single sales mode needs to be extended. As the whole industry "rent and sell simultaneously", getting a more sustainable profit source in the commercial real estate field will become another wheel to drive the development of enterprises.

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The layout of commercial real estate and the distribution of product lines are very clear in Li Ming's planning: the first is the high-end office buildings, focusing on the core areas of the first tier cities; the second is the commercial complex, mainly in cooperation with Swire, and generally chooses the first and second tier cities with pportation, history and cultural advantages; the third category is the commercial retail brand with ocean autonomy.

And the ocean future square, this kind of commercial property is basically matched with the housing product, the volume is generally 60 thousand - 100 thousand square meters, the other is the pure small business, this is the passive construction, needs to hold as carefully as possible.

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In the development of offshore property, the commercial mode of "leasing and selling simultaneously and light assets operation" has been gradually formed, so as to realize asset management, income and value-added with less capital investment.

The light capital production area is different from its previous wholly-owned residential project, which is jointly developed with its partners. In general, both sides invest 50% of each capital, and the utilization ratio of funds is effectively raised.

At the same time, cooperation with mature commercial real estate partners can enable them to accumulate experience in operation and investment property.

"When choosing partners, the standard is not quantified. In the commercial field, the brand, market share and popularity of the enterprises are relatively high quality. We are willing to cooperate with them, such as the cooperation between ocean and Shanghai Xinguang."

Chen Lei said.

In 2014, Yuanyang real estate combined with Shanghai Xinguang Qi Tian investment management partnership to bid for the 50% plots of land in Tongzhou, Beijing.

The project's head of offshore property said that the light asset model could be implemented by means of some financial platforms to enhance the company's ability to resist risks.

Next, about 20 projects will also be launched in the national ocean real estate market, and the commercial retail brands will explore the way forward. On the other hand, the next opening project of partner's Swire property will be the comprehensive development project in Shanghai, which is a key investment project of Taigu real estate and Hongkong Xingye in Shanghai Jingan District. It is expected to start in phases in 2016. Swire real estate owns fifty percent stake in the project.

"The cooperation between ocean and Taigu real estate is a strategic cooperation of commercial real estate. We are looking for more investment opportunities and consolidating strategic cooperation. There are no third projects that are particularly clear at present."

Chen Lei said that the two projects (the port of Chengdu and the Pacific Ocean Taigi) took 8 years, which basically coincided with the planning period of joint venture construction and operation.