Ocean Taigu Quiet Six End Of The Year With Real Estate Giants Strong Joint Efforts

After many years of "construction", oceanic Taigi announced its official opening. The operation time of this plot exceeds six years. The project integrates retail blocks, hotels, Hope Land Executive Serviced Apartment and office buildings. The shopping center has a volume of about 114 thousand square meters, with a total investment of 8 billion yuan.

This is one of the plans for the development of commercial real estate by the mature partners of ocean real estate. According to the proposal of Ocean Real Estate's own commercial real estate proposed by Li Ming, chairman and President of the ocean real estate board, besides the high-end office buildings and self built retail projects, some of the main partners of the commercial complex are Taigu real estate. Taigu real estate is longer than the comprehensive property management. The development strategy concentrates on the development of the comprehensive property project at the main transport junction, and Ocean Pacific is a project specimen in the mainland.

Yuanyang real estate is longer than residential projects. Taigu estate is better than commercial real estate and property management. Chen Lei, executive director of Chengdu Qian Hao real estate limited, said: "from a single sales type to a rental sale, this is the general trend and matches the industry environment." His company is a joint venture established by Yuanyang real estate and Swire real estate for the construction and operation of Chengdu Ocean Pacific. The establishment of a joint venture is a consistent mode of project cooperation between the two sides, and has continued from the Beijing port project.

Behind the joint venture is the way to explore the way of real estate developers' "golden age" through the mode of "leasing and selling simultaneously and light assets operation". After 2009-2010 years of high price and 2011-2013 years of profit pains, "Ocean Pacific" can be regarded as a way to start a long journey.

Back to December 31, 2010, Ocean property and Taigu real estate Consortium The right to development and construction of the three parcel sites in Jinjiang District, Chengdu was successfully captured.

The winning bid has benefited from the background of the two degree cooperation between the two sides. The first project of the two sides' cooperation, "Beijing port", was opened in the Jiuxianqiao section of the non-traditional business district, and it reached 100% of the office area and 94% of the retail area. This is enough to make people look forward to the joint development of the two.

Chen Lei told the Economic Observer newspaper that the whole project lasted for more than six years from the plan to the present practice. The project drew on the experience of the two sides in developing and managing large commercial complexes, combined with the expertise of Tai Koo estate in the early stage positioning, planning, design and leasing, and extensive local experience in the design, implementation, construction optimization, cost control and engineering construction of ocean real estate.

To be responsible for the construction and operation of Chengdu ocean's Taigu, ocean and Taigu real estate jointly established a joint venture company, Chengdu Qian Hao Property Co., Ltd., both sides accounted for 50% of the shares, of which Yuanyang real estate is mainly responsible for pre project design implementation, cost control, engineering construction, etc. "Taigu real estate has several decades of mature commercial property management experience. After entering the operation period, it is dominated by Taigu real estate in principle." Chen Lei said it can be seen in the company's organizational structure, processes and professional staffing. swire properties Some experience and connotation in business operation and management, "this also provides us with many good experiences and management methods in training our own business teams and projects."

The operation capability of Swire real estate can be seen in two things: full communication with tenants and strict requirements. Han Qian, general manager of Chengdu Qian Hao Real Estate Co. Ltd., said that the brands that were stationed in it, such as GUCCI, Cartire, Hermes Other luxury brands, such as Starbucks, green tea, Muji and other food and leisure brands, require them to follow the design concept of the overall project development. At the same time, give the most creative and highly integrated design plan, which is directly linked to the number of business faces and the position they can get. Taking MUJI as an example, the planned 1000 square meter store finally fell to the largest flagship store outside the Japanese mainland with an area of more than three thousand square meters, and it also opened catering services for the first time in mainland China. There are also many works of art and many Western Sichuan style buildings in Chengdu Ocean Pacific, such as Guangdong guild hall. These buildings offer showrooms for luxury brands and works of art.

Chen Lei also revealed that with the gradual maturity of the Beijing port project, the Beijing project team is gradually being deployed here. "In fact, with the development of the project in rolling talent, and after entering the operation period, the core team will make adjustments based on different projects to ensure that the future strategic cooperation is smoother." Chen Lei said.

In this way, it is not difficult to understand the significance of Swire as an important partner in Li Ming's planned ocean commercial real estate layout. Continuous and good cooperation reduces the cost of communication to the lowest level for both sides, and can put more energy into the operation of the project.

Over six years of operation, a total investment of 8 billion yuan, and two degrees cooperation between Ocean property and Taigu real estate show that Chengdu intends to build third business cards other than Jinli Street and Kuan Alley and Zhai Alley. Chen Lei told the Economic Observer newspaper that during the inspection process, Chengdu leaders were most concerned about the design concept. They hoped to get some inspiration from this excellent project. From this perspective, the two cooperation between ocean and Taigu estate has been recognized at least.