The Pformation Of Real Estate Into "Game Center" Is King.

The idea of Taghit is to attract consumers to play mobile games free of charge through corporate social responsibility. When consumers start playing, they can give consumers some redemption codes through the game, and encourage them to buy offline. At the same time, when consumers come to the line, they can enhance their gaming experience through the exchange code donated under the line, thus forming a marketing closed loop in the process.

It is not uncommon to attract consumers to physical stores through the innovation of mobile terminals. However, while Taghit is providing products for consumers, the lower end of its line has also increased the "gaming experience" of consumers, bringing consumers a totally different physical store "enjoy".

Taghit opens a special area in 4 offline stores (including California's Jinshan Bay, Chicago, Dallas and Minnesota Roswell), where consumers can use Google's Project Tango flat-panel equipment. The device is not the same as the traditional tablet. It is equipped with a 3D camera, thus turning the shop into a 3D winter playground: with the movement of consumers, the scenes and pictures displayed in the device are also changing, as if they are in a real playground.

In addition to the interesting 3D scenes, consumers can interact with mascots on the screen, or even participate in a virtual snowball competition in the store.

At the same time, Taghit will deploy staff at different locations in the store. When they show customers the wonders of this device, they will "intentionally" bring them along.

Going to the various locations of the store is not only involved in the purchase journey of consumers, but also guides the whole journey.

In this process, we can see a lot of 3D images of the characters in the game through the equipment. At the same time, we have visited all corners of the world: when consumers are ready to leave, they have actually bought a lot of things.

In fact, these

Not only in some shops, but also in limited time: for example, the Chicago store in Taghit provides the relevant experience from 11 to 19 every day, and it only lasts till December 7, 2014.

Then, from December 11th to 14, Taghit offered such experience in shops in Dallas and Roswell.

In response, Alan Weitzman, vice president of products, websites and mobile platforms in Taghit, said, "cooperation with Google enables us to have the most advanced mobile end technology, which can greatly enhance the consumer's experience in the store. This is the future sale of Taghit's mobile phone: the virtual device and the entity store are organically combined."