Online Shopping People Make Physical Businesses "Very Sad".

On Monday, April 20th, there were more salesmen than customers in Wanda, people's livelihood and other shopping malls at the five intersection of Xi'an.

"Work day is like this. People will be more after 7 p.m., but most of them come to eat and chat.

There are not many people who really buy clothes. They come to try clothes. "

Said a salesperson in the Wanda shopping center.

"A chiffon dress costs 1588 yuan, and it can be bought hundreds of dollars online. This dress is really not worth the price.

If the shopping mall and the special store store do activities, I would like to buy it.

Once people have a price comparison, no one wants to lose money. Why should they spend more money? "

Ms. Liu Xiaoxiao, a white-collar worker, reviewed the online shopping bill with reporters. In 2014, he spent 39 thousand yuan on Tmall, Jingdong, Amazon and other shopping websites, which was 8000 yuan more than in 2013, 19 thousand yuan more than in 2012, while the online shopping bill in 2008 was only 3630 yuan.

Liu Xiaoxiao said that her online shopping covers almost all aspects of life, including beds, cookers, bookcases, accessories, shoes and hats, and even toilet paper.

"Online shopping is convenient and save worry."

Liu Xiaoxiao said, "you don't need to spend time in shopping in a physical store, choosing one by one."

In the eyes of the majority of young consumers, most of the things they like to do online are toiletries, cosmetics.

Or to the mall more reassurance.

It seems that shopping mall tends to experience the shopping, leisure and entertainment atmosphere of shopping malls, with the emphasis on "shopping". Online shopping is often targeted more clearly, mainly buying.

according to

The market regulation office of the Municipal Bureau of Commerce shows that in 2015 and February, the above quota units were 1 or February.

The retail sales grew by 4.7% over the same period last year, and the online retail sales of the above quota units increased by 60.1% over the same period.

At present, Xi'an lacks the leading retail enterprises with regional, scale and high reputation. No fundamental progress has been made in the reform and innovation of network and entity integration, resulting in the impact of online consumption on traditional department stores in Xi'an.

This is a challenge and opportunity for Xi'an. It is also a new exploration of how traditional business and electricity providers coexist.

Compared with the "Sadness" of department stores, the cold current of supermarkets, building materials and home furnishing industry is not so serious.

Today, supermarkets sell products such as rice, Cereals, oils, daily necessities and other fast moving consumer goods.

Some finished products and semi finished cooked food in supermarket stores are not suitable for online shopping.

According to the data of the National Bureau of statistics, in 2014, China's online retail sales reached 2 trillion and 800 billion yuan in 2014, accounting for 10.6% of the total retail sales of social consumer goods.

The number of professional stores, supermarkets and department stores increased by 5.8%, 5.5% and 4.1% respectively, but they were lower than those of last year.

This means that the total volume of retail consumer goods is growing and the demand for consumers is also increasing. So the traditional retail industry also needs to grow, but the growth rate has slowed down significantly.

"Building materials and household products are not fast moving products.

Consumers get semi-finished products, which require delivery, installation and service.

The existing online shopping mode can not solve the problem of "last mile".

Furniture has a lot of fragile products, high value, such as damage to the logistics does not pay; in addition, furniture distribution, handling, installation are all problems.

Rong Changsheng, director of Xi'an Daming Palace industrial group, said.