Old Shanghai Celebrity Endorsement Advertising Poster Exhibition Across The Long River To Shanghai

　　 Old Shanghai celebrities dressed in super clothes, Zhou Xuan, Ruan Lingyu and Ceng Daiyan. Clothes & Accessories cigarette

Celebrity endorsement advertising is not unique to modern society, as early as the Republic of China, Shanghai has become commonplace.

The billboard advertised by Ruan Lingyu is a cigarette.

Zhou Xuan, the movie star, speaks for the color cloth.

In the 30s and 40s of last century, Shanghai can be described as fashion Zhou Xuan, Ruan Lingyu, Hu Die and other star celebrities are very popular. Do you know what those celebrity celebrities have endorsed? This morning, the special exhibition of the old Shanghai advertising calendar was launched in the Three Gorges Museum. We can not see the glitz of a city, do not wear an era of amorous feelings, all the sweet and beautiful, bitter and real memories of old Shanghai, as the calendar cards go on.

What did the old Shanghai star wear? Zhou Xuan and Ruan Lingyu were the leading characters in the billboard.

Half life's vanity dream, the beauty of life.

Nearly 8 of the advertising calendar cards have become beautiful women. With the changes of the times, the heroine of the picture has evolved into an enchanting and modern girl.

Advertising calendar cards were initially divided into billboards and calendar cards. The exhibition displays 80 advertising calendar cards. According to the contents and themes of the exhibits, it is divided into 8 parts: historical stories, folklore, Wen Yuan dialect, star celebrities, modern girls, four seasons fashion, four seasons scenery, and alpine passion.

In the celebrities section, the reporter saw a billboard called "happy lady", a beautiful woman dressed in a blue cheongsam, her hands folded in front of her chest, very elegant. This beautiful woman is the most famous singer and movie star Zhou Xuan in 30 and 40s of twentieth Century.

This is Zhou Xuan's advertising endorsement for a color cloth. On the right hand side of the billboard is "why is she full of happiness", while the left side explains the characteristics of the brand's coloured cloth, such as bright colors, insolation and no fading.

The heroine in the billboard on the side is the famous movie star Ruan Lingyu. She was dressed. fur coat Wearing a sapphire ring on the left hand, it is slightly colourful and noble and colourful. The billboard advertised a cigarette.

In addition, Hu Die, Chen Yunshang, Zhou Manhua and other stark celebrities are the main characters of billboards. Yu Huan, director of the Propaganda Department of the Hubei Uprising Memorial Hall of the 1911 Revolution, one of the organizers of the exhibition, said that these billboards were printed again after the painter had painted them.

　　 cheongsam Since then, improvement has highlighted the beauty of Chinese women.

Shanghai can be said to be the first batch of cities affected by foreign fashion and fashion culture. Yu Huan said, advertising calendar calendar is Shanghai people's "dream factory", is the scene of the world.

Melon face, willow leaf eyebrows, cherry small mouth, wearing colorful cheongsam, pedal. High-heeled shoes The beauty of advertising calendar cards is a traditional image of Chinese women.

Yu Huan said that the cheongsam, which Chinese people liked, began to improve at this time.

From models on advertising calendar cards. Improved cheongsam Look, after the improvement, the cheongsam's slit is high, the sleeves are short, the three sides are tightened, and the arms and legs are exposed. In short, the beauty of women is more open and attractive from implicit.

The billboard of the famous movie star Zhou Manhua.

Members of the public visit the exhibition.

80 advertising calendar shows in Chongqing show social changes

"In 1896, as a commodity advertising calendar came to Shanghai, 30 years later, the calendar became a fashion and became a decoration for Shanghai's family. It created a warm, westernized and new world for Shanghai at that time.

Why do we hold such an exhibition? As we all know, the revolution of 1911 was a political revolution, but it also promoted the change of Chinese society at the same time. The old Shanghai advertising calendar is a collection of special features of the Wuchang Uprising Memorial Hall of the 1911 Revolution, which has been collected in Shanghai and other places in recent years. What they present is a change.

The advertising calendar of Shanghai in the Republic of China, as a promotional and marketing medium for merchants, also has the effect of inquiring dates, and can also be used as a decoration for artworks. Yu Huan said that rereading old aloes can be used to find out the traces of time flow and fashion evolution.

The exhibits are selected from the hundreds of advertising calendar cards in the Wuchang Uprising Memorial Hall of the 1911 Revolution, and 80 pieces are displayed after modern technology is carefully copied and produced.

Looking at these decades old advertising calendar, a period of old time is emerging.

Watch the exhibition with music, such as free tour before June 28th.

For this exhibition, the exhibition design of the Three Gorges Museum is also very ambitious.

If you are worried that the exhibition can only look at the paintings hanging on the wall, you are wrong. The exhibition hall has specially designed 4 huge advertisement pictorial, hanging in the exhibition hall, 4 beautiful women models are dressed in spring, summer, autumn and winter costumes, revealing the beauty exhibition of Chinese women. You can stand in front of them and take a group photo with them. Absolutely enough.

"Ah, not afraid of Acacia, but I am afraid that you hurt, and complain that you only hate people in the wind. When the public visits, the exhibition hall will play music, such as Jane Zhang's "autumn flavor", walking along the rhythm of the exhibition hall as if it really crossed the old Shanghai.

Before June 28th, the public can visit the third floor of the Three Gorges Museum for free. Across the long river of years, we return to Shanghai in 30s and 40s to appreciate the customs and customs of old Shanghai.