Supreme NYC Has A "Legal" Fake Store In Shenzhen

Those who follow the trend information may have heard an explosive news: Chaopai Supreme has a physical store in Shenzhen. However, if we explore again, we may be immediately angry to explode, because what this so-called brand store sells is actually counterfeit goods - although from brand trademark design to store decoration to products, it is fake and looks like it; Moreover, it is worth mentioning that according to our media's statement of "fashion beast Luo Quanyi", this is a legitimate and compliant store that can withstand deep excavation.

　　 Let's take a look at the magic operation of this store.

The first is the brand name. The owner of this store "skillfully" used the word combination of Supreme NYC to avoid a collision with the genuine Supreme. Then comes the LOGO, Supreme NYC has retained the design of Supreme with white characters on red background, and added a small circle in the upper right corner that at first glance seems to be a trademark logo, designed to look like NYC. Then, the combination of the new name and the new logo was packaged for industrial and commercial registration, and was "protected" by the law.

Perhaps you are reminded of another event that has attracted the attention of the fashion industry - the Supreme co branding event directed and acted by yourself. Search for news pictures and you will find that the Supreme brand that appeared at that time also has the corner logo of NYC.

In fact, such a story itself has long been nothing special. Overseas market In Spain, there was also a "Supreme" store that only sold imitations, but that store did not spend more time on the name and trademark to avoid legal risks, but directly copied the original.

Look at China market Air should be available earlier Jordan and "Jordan" sued each other in the trademark dispute, which ended in the victory of "Jordan". Recently, we reported the case of legal registration and use of trademarks of Wenzhou "Yeezy Franchised Store".

The global consumers' pursuit of trendy products and the reality of different degrees of brand recognition progress have given these fake stores space for survival and development at the commercial level. Taking the Chinese market as an example, China's independent legal system of trademark protection also leaves opportunities for "trademark occupation" speculators. This is why the relevant national departments have started to introduce relevant laws and regulations to protect the rights and interests of famous trademarks in recent years.

However, in addition to changing the situation of making profits from top to bottom, more changes also need to be initiated from the merchant side and the consumer side. After all, the market is the theme. What and how buyers and sellers do decide whether there will be similar chaos in the market.