Interpretation Of Key Strategies For Terminal Store Location

The location of the exclusive store is based on marketing strategy and brand strategy, and chooses the corresponding sales market. The central location of the three main businesses is the trunk line, the main commercial area and the large residential area. Secondly, the following three modes are considered:

(1) important traffic routes + minor business areas + small numbers of residents.

(2) major commercial areas + minor traffic arteries + a small number of residents.

(3) major residential areas + minor commercial areas + minor urban streets.

Choosing specific

In the meantime, Xiaobian summed up the following siting strategies, which can be implemented in the following circumstances:

1, take a ride strategy: in principle, the store should not be too close to the size of its own store, but if the other store is only large, but the service level is not high, the product is too cheap, it shows that there is no market for peers.

The store site can be close enough to win the competitors' resources effectively.

For example, AOKANG shoes have opened six stores in Shanghai Nanjing Road business circle and North Sichuan Road business circle.

La Sheng and brand promotion played a key role.

2, stand out in a crowd: when your store is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

It is a trend now that the big open shops in the developed areas are popular. There is no lack of purchasing power, lack of good brand image and excellent shopping environment.

Nowadays, many enterprises have encountered many problems in the process of location selection. Due to improper location, sales performance can not rise or even become crowded.

Related links:

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

Generally speaking, good shops have some common characteristics, such as:

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient pportation is the most important condition for consumers to purchase.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the development of the clothing and shopping commodities if they can concentrate on the "lots" or blocks of their peers.