Underwear Brand La Perla New Expansion Investment 120 Million Enter The Eurasian Market

< p > luxury > a href= "http://sjfzxm.com/news/index_h.asp" > underwear brand < /a > LaPerla launched a new expansion plan after changing hands in June. The Financial Services Company of the Italy Telecom tycoon SilvioScaglia, the Financial Services Company holding a href= "http:// sjfzxm.com/news/index_h.asp" > href=, said that it will invest 120 million euros in the next year and a half to add 30 stores to Europe and Asia, and strive to achieve 150 million euros in 2014.

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< p > in June this year, PacificCapital photographed LaPerla in Bologna court with 69 million euros, and set up a new company < a href= "http://sjfzxm.com/news/index_cj.as" > LaPerlaGlobalManagement < /a >, the original 700 LaPerla employees left behind.

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< p > according to the relevant media in Italy, PacificCapital has invested 40 million euros in the six months after the acquisition of LaPerla.

PaoloBarbieri, chief executive of PacificCapital, said the company underestimated the funds needed for the redevelopment of LaPerla. He said that in addition to the 110 million euros already invested, the company would need to invest another 80 million euros to 90 million euros to help LaPerla development by the end of 2014.

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< p > April, the former LaPerla holding company and the US private equity fund JHPartners entrusted GoldmanSacks "a href=" http://sjfzxm.com/news/index_h.asp > Goldman Sachs < /a > and Latham&Watkins rasheng law firm to deal with the matter of selling the majority equity of the brand. We hope to raise funds as soon as possible to pave the way for future development.

In May 8th, CalzedoniaSpA and LaPerla issued a joint statement confirming that the two sides had entered exclusive negotiations on the issue of sale.

Calzedonia and LaPerla stated in the statement that negotiations were aimed at keeping LaPerla's approximately 600 positions in Bologna as the main objective. Calzedonia also plans to help LaPerla expand in Asia, Russia and Latin America, and practice the goal of 160 new stores in the past three years set by LaPerla parent company's private equity fund JHPartners.

The two sides did not disclose any financial details in the statement, but then Calzedonia unexpectedly went out.

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The income of P > LaPerla2012 was 110 million euros, a decrease of 4% compared with 2011, with an estimated loss of 5 million euros.

JHPartners reorganized its brand last year, and laid off 309 people at the company's headquarters in Bologna, more than half of the total number of employees, and reduced its more than 20 brands to the remaining main line LaPerla, the parity StudioLaPerla, and the men's wear line NeroLaPerla.

At that time, JHPartners promised to invest in 400~500 million euros in order to build global brands.

Since 2008, JHPartners has invested 50 million euros, or $64 million 900 thousand, and will continue to subsidize brand expansion.

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< p > LaPerla restarted the sub line brand StudioLaPerla last year. It opened its first brand store in Rome, Italy in December last year. In March, second stores opened in Milan, and officially opened the road of LaPerla restructuring and expansion.

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< p > LaPerla group strategic director, a href= "http://sjfzxm.com/news/index_h.asp" > FrancescoRusso < /a > indicates that the brand is mainly aimed at 30-40 years old, fashion oriented fashion trends, but can not afford the market segments of women's underwear.

At the end of October last year, JHPartners said in an interview with WWD that one of the three future plans of the group was to start and promote StudioLaPerla. In the next three years, the company plans to open 160 new sales outlets for LaPerla and StudioLaPerla worldwide.

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< p > July 2007, the headquarters of Losangeles's "a href=" http://sjfzxm.com/news/index_cj.as "JHPartners" /a "took over 70% of the LaPerla group's shares until October 2008, and gained full control over it.

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