Internal And External Causes Vertical E-Commerce Initiative To Reduce Prices

Coincidentally, Fifth Avenue luxury network also reduced the price of Chanel bags on the website.

How will the vertical electricity suppliers in China respond?

Chanel's first global market price adjustment action launched by fashion giant is like a blockbuster, allowing luxury goods and luxury goods providers to think quickly and respond.

LVMH's Tiago Hoya first broke the silence and announced that it would cut its market price in China and other places by 8%.

More high-end brands are also thinking carefully and trying to introduce follow-up strategies.

As the response statement of Chanel public relations official sent to Nanfang Daily reporter, "under the price coordination, customers can buy Chanel products at similar prices wherever they are."

Many industry experts agreed in the interview that the global price integration of luxury goods will become the trend of the times.

The person in charge of the middle and high-end fashion e-commerce show network told reporters.

After the supplier notifies, the first time of the show is to reduce the related category price.

The price of the 11.12 handbags in the mainland of China will be reduced from 38 thousand and 200 yuan to 30 thousand yuan. Compared with the European price increase, the price difference will be reduced from 14 thousand and 700 yuan to 1800 yuan. The price of Le Boy handbags in mainland China will be reduced from 32 thousand and 700 yuan to 26 thousand yuan, and the difference between the two countries will be reduced to 1400 yuan.

domestic

The electricity supplier Temple library also hangs out on the official website home page, "this day has finally arrived, the whole bag of Chanel is straight down" topic, at the same time, Chanel each product marked "original price" and "straight down amount" to attract customers.

According to the responsible person, the Temple store has lowered the selling price of Chanel bags by 10%-30% on the online and offline stores. At present, the price of some products has been lower than that of Europe.

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In March, the prosperity of foreign textile and garment enterprises in Keqiao District of Shaoxing continued to decline, because overseas buyers were still insufficient in stocking and purchasing, and the volume of newly added single volume and export volume of foreign trade enterprises continued to decline.

Among them: cotton and its blended fabrics decreased by 10.92% compared with January, chemical fiber filament fabrics fell 17.03% compared with January, chemical short fiber fabrics fell 6.75% compared with January, tufted fabrics fell 23.36% compared with January, embroidery products fell 15.72% compared with January, and soaked, coated and coated textiles decreased by 2.05% compared with January, pulling the overall outlook of foreign trade continued to decline.

1, foreign trade is in the period of speed shifting and structural pformation.

China's economic development has entered a new normal this year. China's opening up and foreign trade also have some new characteristics.

At present, China's foreign trade is in the period of growth shift and structural pformation, and has already entered the middle and high speed growth range from the high speed growth stage.

Due to the slow pace of world economic recovery and the sluggish demand in the international market, the downward pressure on domestic economy is bigger.

Judging from the general trend, we are cautiously optimistic about the development of foreign trade this year.

2, textile and garment export advantages weakened.

At present, the competition of textile and clothing is more intense in the international market. The share of textile and clothing in China's main export market has been gradually declining. The reason is that the comprehensive cost of China's textile and garment industry is rising, its advantages are weakening, and the international economy is in a slow recovery. Although it has not deteriorated, it has not improved, so that the export growth rate has not exceeded the same period in the past year.

The export situation of textile and clothing is not good. In the future, there will not be much improvement in the international and domestic macroeconomic environment. In 2015, China's textile and garment exports will not be too optimistic.

Due to the high cost, shortage of funds and intensified competition, the foreign trade boom continued to decline in March 2015.

3, competition in the international market has intensified, and orders have shifted outwards.

As developed economies encourage industries to return and pay more attention to expanding exports, ASEAN and other emerging markets and developing countries are using low-cost advantages to accelerate the development of export-oriented industries. China's trade protection and competition pressures in the international market are further increasing, and the trend of orders shifting outward is obvious.

4, the positive exchange rate can not offset the rise of comprehensive cost.

In March 1, 2015, 1 US dollars to 6.2584 yuan, from March 25th to 1 yuan to 6.2054 yuan.

The trend of RMB appreciation ended in 2014, which led to the shrinking of clothing and textile exports. Due to the rising labor costs, raw materials and capital costs, the positive effects of the exchange rate still can not offset the negative impact of the rising cost of the domestic garment and textile industry.

5, textile export tax rebate "red envelope" to boost enterprise confidence.

This year's textile and clothing export tax rebate increase has brought positive benefits to the relevant enterprises. Since January 1st this year, the Ministry of Finance and the State Administration of taxation have raised the tax rebate rate of some export products. Among them, the tax rebate rate of textile and clothing has increased from 16% to 17%, and the full tax rebate has been realized, which is once again raised after the textile and garment tax rebate rate increased to 16% in April 1, 2009.

The implementation of this policy has created favorable conditions for textile and garment export enterprises to continue to digest excess capacity, smooth industrial pfer and strive for pformation and upgrading.

Textile and clothing is an important export commodity in Keqiao District of Shaoxing, and also a traditional advantageous industry in Keqiao district. The increase of tax rate has played a certain role in enhancing enterprise confidence and relieving capital turnover pressure.