The Clothing Industry Needs To Stick To The "Craftsman Spirit" Of The Pursuit Of Perfection.

Under the new normal,

It is worth holding on and needs to stick to it.

Xia Guoxin, chairman of women's clothing brand, said with emotion.

Like Xia Guoxin, many entrepreneurs, such as Si Fan, white-collar workers and so on, who have been doing business for over 20 years, said that the industry should be refined and enterprises need to be optimized.

"Change 100 meters sprint" to "marathon", the first is to accept.

The short term will not change the fact that two is to insist on making the product itself, not impulsive, not short time, the pursuit of perfection.

Pan Jiancheng said.

"Until now, I am designing,

I am still moved.

As the founder of the unused brand, Marco, a famous domestic designer, believes that despite the continuous change in the format, she still does not change the persistence of a good product. These need to be handed down from the fire, which is the basis for the survival of the enterprise.

In fact, "Internet +" itself is also reminding and forcing manufacturers to be more focused and professional.

"New concept, product form, and market demand for products will not change," said Mr.

Grasp the essential things, insist on the perfect pursuit of technology and quality, and do the most basic work to the best, will give the product long life.

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To some extent, the price adjustment of luxury brands such as Chanel in China is also adapting to the change of consumer cognition.

In recent years, the consumption concept of Chinese consumers is becoming more rational. The consumption market no longer stays in the stage of "buying more and buying more". The consumption of conspicuous consumption and excessive consumption are outdated. Personal demand has become an important reason for purchasing consumer goods. Compared with brand logo, consumers value the quality of luxury goods more.

Therefore, the rational regression of Chinese consumption concept has forced more and more luxury merchants to adjust the differentiated pricing strategy before.

According to the 2014 China luxury market report, luxury brands have been increasingly diversified in recent years, and low cost products and categories have been developed. Luxury goods have become more and more popular in terms of price.

The expansion of e-commerce and purchasing channels has also narrowed the distance between luxury goods and consumers. The veil of luxury is being unveiled by layers. In the future luxury market, the popularity of traditional luxury brands will become a trend.

With the popularization of traditional luxury products, there are new opportunities for high-end consumption, and more opportunities for high-end customized brands.

The wealth Quality Research Institute found that 67% of the Chinese tycoons thought that traditional luxury goods were not real luxuries, but customization was the real luxury and began to love more customized content in more fields.

Data show that the whole high-end customized luxury brand is developing faster than traditional luxury goods at a rate of 20 times.

The traditional luxury brands will only be used as "high-end customized products". In the near future, popular brand products will appear on the luxury counters, while the real luxury owners will shift to the "high-end designer brand".