Any Guest Focus On T-Shirt Can Still Stop Bleeding.

As domestic

The representative, who once stayed the same as vip.com and Jingdong, valued the highest to $3 billion. However, due to strategic mistakes and poor management, customers missed many opportunities. Last year, they broke the news of capital chain breakage and massive layoffs.

From 13 thousand employees to 300 employees, van guest headquarters moved from downtown Beijing to Yizhuang in the South Fifth Ring Road, which was interpreted as "everyone in order to save rent costs".

According to reporter statistics, in 2 years, vice president Wu Sheng, chief financial officer Zhu Jiwen,

Yang Fang, vice president of brand marketing, Wang Chun, vice president of senior vice president, Xu Xiaohui, vice president of the market, left the team.

Inventory pressure, restructuring and layoffs.

...

These may become the last straw to overwhelm our customers.

Since last year, all customers began to pform, imitate millet to create explosive products, and vigorously promote the fans economy, continuously launched 80, 300 shirts, 3D material assault clothing, and this time the T-shirt is obviously also running towards the ultimate, dedicated product concept, and these carefully built explosions can save the dying customers?

An electricity supplier practitioner told reporters that the clothing industry is different from the 3C standard products. The premium of the products is achieved through the brand benefit. For example, one of Armani's clothes can be sold to thousands or even tens of thousands. But the brand image of the customer decides that it is difficult to realize the high margin through the premium, and it can only be profitable through the way of volume.

However, the sales volume of these explosions was not as hot as expected. In an interview with the interface, Chen revealed that 300 shirts sold between 3000 and 4000, and the so-called "3D material" assault clothing was also stopped because of material reasons.

Compared with the focus, clothing supply chain cost control is more critical.

Xu Wei, an e-commerce analyst, told reporters that the level of agency of traditional clothing brands makes the price increase of clothing brands under the line 5 times or even more than 10 times.

The increase rate of Semir, a popular leisure brand, is also more than 3 times.

But in contrast, the fare increase rate of customers is less than 2 times.

However, the high cost performance of customers is not controlled by cost, but through subsidies and marketing.

"From the data point of view, the sales price of van guest has been reduced, but the cost has not dropped much. Although the scale is expanding, he has not made progress in the integration of supply chain and cost control."

Xu Wei said.

Guest CEO Chen specially designed the conference schedule in April 1st.

He said that a good costume must have a spirit of foolish old man.

Lei Jun did not forget to laugh at him at the scene. "The worst thing I ever did was throw a fan, and then I could only wear the product of everyone."

This should not be a joke on April Fool's day. Lei Jun said he was proud of his old age. He believed that three to five years later, everyone would return.