All Passengers Push T-Shirt New Products To Sail Again, Lei Jun Tucao Can Only Wear Fans.
The new product indicates that the brand will usher in new changes. It is not difficult to see that Chen's 2015 spring and summer T-shirt new products are comparable to the complete works of art, which can reflect its "ultimate" purpose.
After the shirt, all the guests took the "extreme" to the T-shirt.
Today, customers have officially launched 2015 spring and summer T-shirts, including two categories of plain T-shirts and printed T-shirts. The target audience is targeting young people who pursue individuality and quality.
It is understood that the price of 2015 spring and summer plain colored T-shirts and printed T-shirts are 89 yuan and 59 yuan respectively.
Like last year's 8.28 conference, fan CEO is still standing on his own platform to introduce the birth process of T-shirt new products from material selection, edition design, printing process and art design to the audience.
According to the introduction, the new model
T-shirt
We selected 50 American Pima cotton as the raw material of plain T-shirt. In dyeing, the Japanese near silk super bullet technology has a medium air (cavity, lumen) in the center of the cotton fiber, which makes the treated black.
Light fastness
Resistance to sweat, salt resistance is also significantly enhanced, white is from the cotton fibers exuded natural pure white, only a small amount of fluorescent agent.
At the same time, Chen also introduced the version and tailoring of 2015 spring and summer T-shirts.
This time, everyone found the Japanese team and invited designer II.
According to the introduction, the new T-shirt has the golden ratio of the best length and shoulder width, neckline and sewing head, and Asian race.
Shoulder slip
Problems, the size of sleeve and sleeve width, the effect of plastic waist, the distance between the flat stitch and the side line, and the Fuku RESH knitting belt are studied and designed in nearly ten aspects.
In addition, on the design side, we have worked with dozens of artists from Japan, Germany, Italy, the United States and China.
He even promoted this to the way of life. At the press conference, he issued a feeling of "doing a shirt and a T-shirt, which is the duty of everyone, and I am a new man again".
"First of all, T-shirts can be classified as shirts and shirts, which can be regarded as" casual shirts "or" artistic shirts ".
And when the weather temperature rises to a certain extent, T-shirts are basically the replacement of shirts, so the fans should launch T-shirts in the season, and strive to keep the brand in the user's changing season, and further increase the stickiness of customers.
It is also noteworthy that Lei Jun did not appear to be a platform for the aged.
"The worst thing I've ever done in my life is to invest in all customers, and then I can only wear products from all customers," Lei Jun said at the press conference. "China's society is scarce from production capacity to overcapacity. There are many things in life that are very poor. I didn't know how hard it was to have a T sleeve. I hope that all of you will support this kind of process that really recognizes ordinary products."
"I am proud of my old age. I believe that three to five years later, everyone will return."
Lei Jun said.
Faced with the challenge of the idea of focusing on shirts and even repeating the mistakes of blind expansion of business difficulties, Chen explained that the launch of T-shirt new products was fundamentally different from the previous expansion of product types.
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