China Footwear Capital's First Procurement Exhibition Festival Is About To Open.

The first China Shoes Capital (International) Procurement Exhibition Festival and the O2O footwear eco platform launching ceremony will be held in Wenzhou international shoe city on 18 and 20 March.

This procurement Festival coincides with the order season of Wenzhou shoe making enterprises. Some footwear industries will hold new product launches and 2015 spring and summer new product orders through the platform of Wenzhou international shoe city.

In addition, trend makers will also carry out a number of "fashion classics" 2015/2016 autumn winter men's shoes Trend Conference, "minimalist" 2015/2016 autumn winter women's shoes Trend Conference.

Wenzhou International

Merchants will hold a signing ceremony with the ICBC's E purchase platform, and ICBC's E purchase and footwear O2O Experience Hall will also be officially opened.

The event is sponsored by the Wenzhou Municipal People's government.

The shoe leather industry association, Wenzhou international shoe city development Co., Ltd. and Zhejiang Dana Exhibition Co., Ltd. are co sponsored by Lucheng people's government, Wenzhou economic and Information Committee, Wenzhou Business Bureau and Wenzhou branch of ICBC. The purpose is to consolidate the brand strength of Wenzhou shoe industry, interact online and offline, and promote the footwear industry of Wenzhou.

Comprehensive upgrading and development, forming a good atmosphere for buying shoes and ordering goods to Wenzhou.

As an important support project of the municipal government, Wenzhou international shoe city officially opened in September 2, 2014, and now there are more than 500 shoe brands in the first phase A area.

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It is understood that Tongxiang St. Lee Footwear Co., Ltd. set up a professional electricity supplier team last year, ready to "expand territory" in the field of electricity supplier.

In November 2014, the two brands of Santa Lee, "Cartier" and "Jasmine", were settled on the "vip.com" of the electronic business platform.

From last November to this year's Spring Festival, the total sales volume of two brands reached 10 million yuan in the past 4 months.

In the past years, the annual sales volume of Santa Li in the field of electricity business is only nearly 2 million yuan.

In Shimen shoe enterprises, Santa Li has always been a leading enterprise. Quality and reputation have always been praised in the industry.

"Last year's performance is very impressive, but it is somewhat insignificant compared with competitors in the same industry."

Qian Fei said that San Dali is facing the national market of "master like cloud". Compared with the first tier cities, Tongxiang's electricity supplier atmosphere is not enough; compared with the first tier brands, the accumulation of San Dali brand is not enough, and the style of the products is also not in line with the "new" of Chengdu in Guangzhou, even at the disadvantage of team and professional talents.

However, even if it is difficult, Qian Fei has confidence in playing a "blue ocean" for Santa Lee.

"This year is the first full year of our team. We have strong plasticity and can adjust the marketing strategy to the market at any time."

He said that for Santa Li, this year's more important thing is to build the business enterprise structure.

In fact, like Santa Li, "electric shock", though early, has yet to expand the business of electric business in Shimen.

However, since last year, Shimen shoe enterprises have set up a professional team, settled in the electronic business platform, and hit the "fingertip consumption".

This year, Tongxiang has ushered in such a rare opportunity as "one industry, one network". The influence of the world Internet Conference permanently settled in Wuzhen continues to expand. How can Shimen women's shoes develop on the occasion?

Reporters learned that, in addition to their own "fast", the government, industry associations also work together to serve.

According to Lvliang, deputy mayor of Shimen Town, Shimen will create an e-commerce gathering area in the lambs business center this year.

The gathering area mainly focuses on e-business enterprises engaged in footwear related fields, providing them with rent free platforms, sharing resources, reducing logistics costs, and providing personnel training.

Through these service measures, the traditional women's shoes manufacturers can integrate into the electricity supplier's atmosphere as soon as possible.

Zhong Hongxing, President of Tongxiang footwear industry association, also said that this year, the association will provide enterprises with more opportunities to communicate and learn outside the country, so that entrepreneurs can harvest more new ideas and move out of a development path belonging to Shimen shoe enterprises.