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    Jieyang Promotes Shoe Industry To Become Bigger And Stronger

    2015/3/26 20:19:00 23

    JieyangShoe IndustryBrand Strategy

    The Jieyang footwear industry association held a forum to propose that the new year will strengthen exchanges with other regional footwear industry associations, increase cooperation with the electricity business, help enterprises solve the financing difficulties and other issues, further start the "Jieyang shoes" brand, and make our footwear industry bigger and stronger.

    It is understood that since the establishment of the Jieyang footwear industry association in 2011, it has been actively serving the member enterprises, deepening cooperation between banks and enterprises, and vigorously promoting publicity and promotion, making positive contributions to the successful declaration of the title of "China plastic fashion shoes city", helping our city to become the National footwear industry base and shoe export base.

    According to statistics, the export value of footwear products in our city was $1 billion 817 million in 2014, an increase of 12.5% over the same period last year, accounting for 35.8% of the city's export value.

    In the new year, how can the chamber of commerce continue to play an active role in helping enterprises become bigger and stronger? Huang Weibing, President of the footwear industry association, told reporters that this year, the footwear industry association will actively respond to the review of "China's plastic fashion shoes capital"; strive to solve the financing problems for its members; continue to lead enterprises to "go out" and strengthen cooperation with local trade associations to seek cooperation; strengthen cooperation with the electricity supplier industry, intensify the training of electronic commerce, and further expand the brand of "Jieyang shoes" to make our footwear industry bigger and stronger.

    Yang Shiqin, executive vice president of the chamber of Commerce, said that many of the shoe enterprises in Jieyang are family managed. This mode restricts the development. The chamber of Commerce will try to guide enterprises to break the family style.

    management model

    The introduction of shareholding management mode will further pform and upgrade shoe enterprises.

    At the same time, more shoe manufacturers will be encouraged to join the chamber of Commerce and develop together to expand the footwear industry.

    In May 5, 2011,

    China Plastics Processing Industry Association

    The city was awarded "China plastic".

    Fashion shoes

    The title of capital will be reassessed this year.

    Members of the chamber of Commerce have said that the title of "China plastic fashion shoes city" is a gold lettered signboard for the development of footwear industry in our city. It is also a bright city card. It will actively cooperate with relevant work and strive for an early review. At the same time, it is suggested that the relevant departments should make full use of this city card to increase publicity efforts in airports, railway stations and highways, and expand the popularity of "Jieyang shoes" brand.

    It is understood that since the establishment of the Jieyang footwear industry association, members have been organized to visit and visit Jiangxi's Shicheng, Jiangsu Kunshan, Zhejiang Yiwu, Guangzhou Southern China footwear exhibition and Trade Center, etc., and to strengthen their contacts with the provincial and foreign chambers of Commerce, such as Fujian Jinjiang, Jinjiang footwear Association, etc., and actively participate in various professional activities organized by the footwear manufacturers association, further expanding the influence and popularity of the footwear industry.

    Members of the chamber of Commerce believe that this kind of inter industry communication can get more information and help the development of the industry.

    Huang Zhiqiang, executive vice president of the chamber of Commerce, said that after participating in the exchange activities with the Sichuan chamber of Commerce last year, they felt that their way of "enterprise alliance" is worth learning from, and Jieyang could also consider establishing "enterprise alliance" to jointly develop.

    Last year, the chamber of Commerce and the banks concerned secured the loan guarantee granted by the chamber of Commerce Investment Company Limited, which amounted to 100 million yuan for the members of the chamber of Commerce.

    In this regard, Liu Lianfeng, executive vice president of the chamber of Commerce, said that the financial crisis and the sustained downward trend of the economy had a negative impact on the footwear industry, and many shoe companies appeared to have difficulty financing.

    Last year, loans from the banks concerned solved some capital problems of enterprises. This year, the chamber of Commerce will strengthen cooperation with more banks, simplify loan procedures, and further help enterprises solve their financial problems, so that the development of the industry will enter a "fast lane".


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