The Transformation And Upgrading Of Guangzhou's Professional Market Is Imperative.

"Although the total market volume of Guangzhou's professional market is 500 billion yuan (incomplete statistics), the market system is quite complete. However, there are still many problems such as poor traffic, small warehouse area, poor management environment, low grade, and backward facilities. "Guangdong finance and economics university, Guangdong Wang Xianqing, a professor at the professional market research institute, believes that Guangzhou Professional market Transformation and upgrading are imperative.

Wang Xianqing also believes that at present, the main mode of transformation and upgrading of Guangzhou's professional market is market oriented, planning guidance, government promotion, multi win and pragmatic results. And how does the wealth world international shoe Plaza appear for Guangzhou's professional market? Transformation and upgrading It provides reference.

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It is understood that Tongxiang St. Lee Footwear Co., Ltd. set up a professional electricity supplier team last year, ready to "expand territory" in the field of electricity supplier. In November 2014, the two brands of Santa Lee, "Cartier" and "Jasmine", were settled on the "vip.com" of the electronic business platform. From last November to this year's Spring Festival, the total sales volume of two brands reached 10 million yuan in the past 4 months. In the past years, the annual sales volume of Santa Li in the field of electricity business is only nearly 2 million yuan.

In Shimen shoe enterprises, Santa Li has always been a leading enterprise. Quality and reputation have always been praised in the industry. "Last year's performance is very impressive, but it is somewhat insignificant compared with competitors in the same industry." Qian Fei said that San Dali is facing the national market of "master like cloud". Compared with the first tier cities, Tongxiang's electricity supplier atmosphere is not enough; compared with the first tier brands, the accumulation of San Dali brand is not enough, and the style of the products is also not in line with the "new" of Chengdu in Guangzhou, even at the disadvantage of team and professional talents. However, even if it is difficult, Qian Fei has confidence in playing a "blue ocean" for Santa Lee. "This year is the first full year of our team. We have strong plasticity and can adjust the marketing strategy to the market at any time." He said that for Santa Li, this year's more important thing is to build the business enterprise structure.

In fact, like Santa Li, "electric shock", though early, has yet to expand the business of electric business in Shimen. However, since last year, Shimen shoe enterprises have set up a professional team, settled in the electronic business platform, and hit the "fingertip consumption". This year, Tongxiang has ushered in such a rare opportunity as "one industry, one network". The influence of the world Internet Conference permanently settled in Wuzhen continues to expand. How can Shimen women's shoes develop on the occasion?

Reporters learned that, in addition to their own "fast", the government, industry associations also work together to serve. According to Lvliang, deputy mayor of Shimen Town, Shimen will create an e-commerce gathering area in the lambs business center this year. The gathering area mainly focuses on e-business enterprises engaged in footwear related fields, providing them with rent free platforms, sharing resources, reducing logistics costs, and providing personnel training. Through these service measures, the traditional women's shoes manufacturers can integrate into the electricity supplier's atmosphere as soon as possible. Zhong Hongxing, President of Tongxiang footwear industry association, also said that this year, the association will provide enterprises with more opportunities to communicate and learn outside the country, so that entrepreneurs can harvest more new ideas and move out of a development path belonging to Shimen shoe enterprises.